We’re glad to work with AT&T to deliver Sundance Channel’s unique brand of programming as part of the U-verse experience
SAN ANTONIO (PRWEB) August 29, 2006
AT&T Inc. (NYSE: T) and Sundance Channel® today announced a distribution agreement to deliver Sundance Channel’s linear and video-on-demand (VOD) programming as part of the AT&T U-verse(SM) TV channel lineup.
Under the agreement, AT&T U-verse TV customers will have access to Sundance Channel’s eclectic mix of independent-minded programming, including original series, feature films, shorts and documentaries, shown unedited and commercial-free.
“Sundance Channel’s bold and engaging programming is a wonderful addition to our diverse content selection,” said Amy Friedlander, senior vice president of programming, AT&T Operations, Inc. “We’re proud to add Sundance Channel to the AT&T U-verse TV lineup and VOD library.”
“We’re glad to work with AT&T to deliver Sundance Channel’s unique brand of programming as part of the U-verse experience,” said Gretchen Beidl, executive vice president affiliate sales and marketing, Sundance Channel. “The Sundance mission is to provide artists with an outlet for creative expression, and we’re pleased that their work can be shared with a new audience through AT&T U-verse TV.”
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
Find More Information Online:
AT&T Delivers Content in New Ways – Kieran Nolan, AT&T VP–Consumer Marketing for broadband and U-verse services
U-verse – AT&T plans to bring IP-based services, including video, to millions of customers.
Delivering the Digital Lifestyle – Anywhere, anytime, on three screens: the TV, the PC and wireless phone.
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About Sundance Channel
Under the creative direction of Robert Redford, Sundance Channel is the television destination for independent-minded viewers seeking something different. Bold, uncompromising and irreverent, Sundance Channel offers audiences a diverse and engaging selection of films, documentaries, and original programs, all uncut and commercial free. Launched in 1996, Sundance Channel is a venture of NBC Universal, Showtime Networks Inc. and Robert Redford. Sundance Channel operates independently of the non-profit Sundance Institute and the Sundance Film Festival but shares the overall Sundance mission of encouraging artistic freedom of expression. Sundance Channel’s Web site address is http://www.sundancechannel.com.
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