Mercy College's Master of Science in Direct Marketing Degree Program Announces Name Change to Include Interactive Marketing

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The New York Center for Direct & Interactive Marketing at Mercy College announced today the addition of Interactive Marketing into their program name. The name change, to Master of Science in Direct & Interactive Marketing, has also been approved by the New York State Department of Education.

The New York Center for Direct & Interactive Marketing at Mercy College announced today the addition of Interactive Marketing into their program name. The name change, to Master of Science in Direct & Interactive Marketing, has also been approved by the New York State Department of Education.

The name change was brought on by significant growth seen in the interactive and online advertising sector. Walter Neff, Director of the program, stated, "Online advertising is continuing to grow at a rapid pace. Professionals working in this sector are beginning to look for additional educational outlets, and advanced degree programs, to keep pace with the industry and to help them in the advancement of their careers."

Mercy's Master of Science in Direct & Interactive Marketing degree program is one of only two programs in the nation providing this type of advanced degree, but Mercy is the only program to offer the entire degree completely online. Neff continued, "We've found many professionals, from all over the country, currently working in the interactive sector see a traditional MBA program as not being specific enough for their careers. They'd prefer to learn things they can use in their jobs the very next day."

The program's growth in students enrolling for online learning is further proof that the Interactive sector is booming. "Students have been applying from all over the world. They’re finding the thought of earning this type of specialized degree, without ever needing to step on a campus, to be extremely attractive. Working on their coursework, when they want to, really fits in well with their already hectic personal and professional schedules," Neff said.

Established in 1950, Mercy College is a New York metropolitan area college of nearly 10,000 students from all walks of life studying at five campuses and a robust online campus. The main campus is in Dobbs Ferry, and branch campuses are in the Bronx, Manhattan, White Plains and Yorktown.

The Master of Science in Direct & Interactive Marketing degree program is designed to prepare graduates for upper management roles in the wide variety of companies that comprise the direct marketing industry, be they business-to-consumer, business-to-business or not-for-profit. This 36 credit Graduate program, designed to be completed in just 18 months, presents students with a complete and comprehensive understanding of all the technical and managerial disciplines needed to facilitate their development and career growth. The program is approved by the New York State Department of Education, and accredited by the Middle State Association of Colleges.

For more information, please contact: Walter Neff at 914-736-1768 or via e-mail.

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