Webloyalty Selects New Senior Vice President to Lead Business Development

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Webloyalty, a leading provider of technology-based affinity services, today announced the appointment of Matt Gilbert as senior vice president, business development, and member of the leadership team of the company.

Matt has a 14-year track record of increasing company market share in the search engine marketing and online advertising industries. He helped pioneer innovative online marketing that leveraged audience data, broadband connectivity and interactive media placement.

NORWALK, CT, August 29, 2006 – Webloyalty, a leading provider of technology-based affinity services, today announced the appointment of Matt Gilbert as senior vice president, business development, and member of the leadership team of the company. Reporting to CEO Rick Fernandes, Gilbert will be responsible for adding to the client roster of over 120 e-commerce and travel businesses. Gilbert will relocate to Webloyalty headquarters in Norwalk, CT from Silicon Valley.

"Matt’s experience will be a tremendous asset to our management team and the execution of our growth strategy,” said Rick Fernandes, CEO and co-founder, Webloyalty. “Matt has a 14-year track record of increasing company market share in the search engine marketing and online advertising industries. He helped pioneer innovative online marketing that leveraged audience data, broadband connectivity and interactive media placement.”

“A large part of my career has been spent promoting the effectiveness of online marketing to advertisers, agencies and marketers. With Webloyalty, my efforts will focus on expanding our industry-leading position in the interactive marketing services industry. It is an exciting time to join Webloyalty,” said Matt Gilbert.

Gilbert formerly served as senior vice president, IAC InterActive Corp’s (Nasdaq: IACI) Advertising Solutions Search Marketing Practice with responsibility for all search advertising revenue, customer relationships and day-to-day operations. Prior, he rebuilt and integrated IAC’s Ask.com sales force and was a member of the management team credited with the turnaround of Ask.com. Gilbert began his career on Wall Street as a financial consultant before assuming a regional sales management role at Narrative Communications, which became the Enliven Business Unit of @Home Network.

Gilbert replaces former senior vice president, business development, Shane Spitzer, who has been with the company since its inception. Spitzer will assume the newly formed role of senior vice president, strategic alliances, with responsibility for expanding the company’s affinity subscription offerings, including Webloyalty’s recently announced relationship with NASCAR and Stoneacre, Inc.

About Webloyalty

Webloyalty, a leading provider of technology-based, online affinity services, supplies more than one million subscribers with reward, discount and protection programs, such as Reservation Rewards. Webloyalty clients – over 120 e-commerce and travel businesses – benefit from increased revenue and repeat purchases. Consumers benefit from high value subscription services that match their needs and interests.

Founded in 1999, Webloyalty was recently named the fastest-growing technology company in the state by Deloitte’s “Technology Fast 50 for Connecticut” and the 8th fastest-growing technology company in North America by Deloitte’s “Technology Fast 500” programs.

Additional information about Webloyalty is available at http://www.webloyalty.com. For customer service, please contact 1-800-732-7031.

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