Companies Reach Out To Employees Through Their Computer Monitors

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Many companies are now making use of customization services that allow them to display their brand and logo on such previously overlooked areas as their computers' logon and security screens.

Among the most recent trends in business computing is how companies are reaching out to their employees in an effort called "inward faced branding."

Many companies are now making use of customization services that allow them to display their brand and logo on such previously overlooked areas as their computers' logon and security screens.

"Business is incredible," said William Starrett, Founder of Richardson, Texas based Wide Open Media.

According to Starrett, his company's Custom Logon (http://www.customlogon.com) is one such made-to-order service that provides businesses with an opportunity to display their image and brand as an alternative to the default graphics embedded in Microsoft Windows.

"We are discovering that companies who display their logo and brand scheme in their computers' operating systems are communicating a higher level of sophistication to their employees and contractors. By doing so, not only does this fortify their identity, it also promotes the team player attitudes that lead to much higher levels of productivity," Starrett said.

In most cases, the embedded graphics used for the Custom Logon branding are based on promotional materials like the header graphics and logo found on a client company's web site. Though the graphics become part of the Operating System as if itself were private labeled software, no program's functionality or security is compromised.

Starrett remarked, "Making use of our client's promotional theme allows us to marry the inward facing culture with the outside image. Further, it allows employees and clients to focus on the same page and the result of this is the level of congruency that most successful companies are looking for."

To receive further information visit http://www.customlogon.com where the Custom Logon creation process is revealed.

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