St. Louis, Missouri (PRWEB) August 30, 2006
Gone are the days of boring drab "text book" marketing plans for senior service providers. It's time to cut through the clutter and advertising "noise" to get the attention of seniors and adult children of aging parents.
Valerie VanBooven RN, BSN, PGCM has been around the block with many senior service providers from elder law attorneys to financial planners, to assisted living facilities, home care agencies, adult day care centers, and retirement communities.
Each organization has it's own set of unnecessary barriers to entry in the senior market fueled by two common themes: seniors and their families are largely uneducated about long-term care options, and most wait until they are in crisis to make a decision about choosing a service.
"It's time to fire the award seeking advertising agencies and get down to the real business of direct marketing to seniors and their family members," states VanBooven.
It's all about the marketing trifecta and a couple of simple formulas that make a world of difference in a senior service providers bottom line...it's about message-market-media matching and I(F)+E+E+O=$.
If all of that sounds like a foreign language, Valerie is not surprised. Her method of marketing successfully comes from years of proven strategies that work better then the fluffy flowery ads we see today.
VanBooven says, "You realize that people are choosing a service provider based on the size and pretty-ness of the Yellow Pages ad that they see, right? Well that needs to stop. Education is the key. Platitudes and "doing what everyone else does because it if everyone else is doing it- it must work", is a thing of the past."
Valerie has developed a website and marketing plan, along with a monthly newsletter for anyone interested in knowing the secrets of taking their business to the next level.
Visit her on the web at http://www.amazingseniormarketing.com
Valerie VanBooven is the author of Aging Answers: Secrets to Successful Long-Term Care Planning, Caregiving, and Crisis Management. She speaks professionally nationwide. Her other websites include http://www.theltcexpert.com and http://www.seniorslivebetter.com.