New Anti-Flatulence Pads Are Made Fun Of, But When People Try Them They Are Amazed by the Results

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Underarm deodorants, mouthwash, adult diapers and other new personal hygiene products, when first introduced, were laughed at and were slow to be adopted. The new Anti-flatulence pads are made fun of but, when people try them they are amazed by the results.

All new products have an educational or informative phase (the learning curve) during their introductory period. This is when a company will spend millions teaching consumers about the functionality and benefits of a new product based on focus groups, survey results, prototype testing, research and testimonials.

Brian Conant is the Inventor of the patented product called “The Flatulence Deodorizer." Conant knew from the beginning that his product was unique and it would be criticized, but he also knew it would assist many people afflicted with medical disorders. The first step was to overcome the laughter and joking that people and/or society associated with flatulence. In movies, flatulence always causes laughter but in real life it causes humiliation and embarrassment. Conant got the idea of a flatulence (gas) deodorizing device from his military background, with chemical protective suits.

The product is a thin (1/16th of an inch) activated charcoal fabric pad that is placed in the underwear next to the buttocks. Conant made prototypes and selected a few close friends to test his product. At first they laughed but decided to participate in the test anyway. When the individual’s first occurrence of gas was released, his first thought was “maybe this one doesn’t have any smell” and then the second release came and again the same thought occurred. So to make sure his gas actually had an odor, he stopped at the nearest bathroom and removed the Flatulence Deodorizer, got back in his car and started driving. It wasn’t long before another bout of gas came upon him. The first words out of his wife’s mouth were, “If you’re going to do that, at least roll down the window.” He started laughing and couldn’t believe this small piece of material had the power to absorb that foul odor.

The Flatulence Deodorizer was first introduced to the world via Internet based store in 2002. It wasn’t uncommon for people to call or write to inquire whether this product was legitimate or a joke. What Conant found out was that people actually thought it was a joke but wished it were real. When he explained, the Flatulence Deodorizer is a legitimate product; they became curious and asked for more information. As time went on, inquires continued, sales increased and before he knew it, Flat-D Innovations had sold more than 30,000 pads. Conant says, The Flatulence Deodorizer is sold exclusively over the Internet so customers have a discreet but yet reliable source to obtain products. In three and half years, Flat-D Innovations has managed to sell product to every state in the US and approximately 42 countries virtually with no advertising. Since its debut (October 2002) onto the Internet this product has helped thousands of people worldwide and has gained recognition among the Medical Community.

Thomas L. Lincoln M.D. comments, “I am plagued by flatulence; particularly at night…I have had good fortune to find the Flat-D activated charcoal pad… so I am delighted to spread the word.”

Conant’s goal is to one day have his product in retail stores, drug stores and every household nationwide, just like underarm deodorant, mouthwash or other personal hygiene products. The Flatulence Deodorizer will become a necessity of life, for the people afflicted with medical disorders and suffer from drug side effects that cause excessive gas. The Flatulence Deodorizer will offer freedom and increase the self-esteem for the individuals that use it. Remember it only takes one incident to cause unforgettable embarrassment.

The Flatulence Deodorizer has seen steady growth but like all new products, educating people and changing the way society views flatulence is the challenge for being successful. Conant says “All types of people are ordering and using his product. We have flight attendants, physical therapist, receptionist, senior citizens and basically anyone working in or around others.” Company statistics show that 85% percent of his clientele are females. Irritable Bowel Syndrome (IBS) affects 25-million people (in the USA) and of those 70% are females ranging from the age of 29 to 60 years old. Diabetes affects 16 million people and about 50 million have lactose intolerance and experience intestinal discomfort after consuming dairy products.

The Personal Care Products industry is a huge market ($86 billion) due to the special needs of consumers and the human population as a whole. Humans are social animals and we all want to be accepted by others and not become an outcast due to our personal body odors. Currently these body odors can be dealt with by a wide assortment of inventions and products that have been created over the years.

Many products that are commonly used today also saw slow growth and took time to be adopted. Under arm deodorant as we know it today started with the original formulation for Mum deodorant that was invented in 1888, by an unknown inventor from Philadelphia. Generally recognized as being the first ever product to prevent odor, the inventor promptly trademarked his invention and distributed it through his nurse under the name of "Mum. In the late 1940s Helen Barnett Diserens joined the Mum production team. A suggestion by a colleague inspired Helen to develop an underarm deodorant based on the same principle as a newfangled invention called the 'ball point' pen. This new type of deodorant applicator was tested in the USA in 1952, and marketed under the name of Ban Roll-On. The first antiperspirant aerosol deodorant was launched in 1965.

The Lambert Pharmacal Company had developed an antibacterial liquid back in the 1880s, and it was sold as a general antiseptic. After World War I, the company sought to expand its market and Listerine mouthwash was born.

The Flatulence Deodorizer was invented by Brian and Myra Conant, of Mililani Hawaii. It tackles the odors of flatulence with the help of technology. The product is extremely thin (1/16th of an inch), hypoallergenic, activated charcoal fabric pad in the shape of a light bulb and can be washed repeatedly and still maintain its effectiveness. The Flatulence Deodorizer is placed in the underwear next to the buttocks, creating a seal and forcing the gas to pass through the material. The gas is neutralized by the activated charcoal thus eliminating any odor. The Flatulence Deodorizer is Doctor Recommended for a” better quality of life” and has been designed to assist people that suffer from dietary and medical conditions. The Flatulence Deodorizer will also act as an insurance policy for those who are just looking for extra protection and don’t want to be caught in an embarrassing situation.

Flat-D Innovations Inc., a Cedar Rapids, Iowa based company, is dedicated to and specializes in flatulence odor control products. Flat-D Innovations is the manufacturer and marketer of a wide range of non-drug, non-invasive and simple solutions for flatulence odor problems.

Editors note: Conant is available for interviews

Contact: Frank Morosky, Flat-D Innovations, Inc., 319-447-4840

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