San Antonio, TX (PRWEB) August 30, 2006
AT&T Inc. (NYSE: T) and The Weather Channel, owned by Landmark Communications, Inc., today announced a distribution agreement to deliver The Weather Channel as part of the AT&T U-verse(SM) TV channel lineup.
The Weather Channel provides AT&T U-verse TV customers with 24-hour tracking of national weather conditions, forecasts and alerts, as well as original programming and expert commentary on extreme or historic weather events.
“Viewers depend upon The Weather Channel’s regular weather forecasts and critical updates. We’re proud to provide AT&T U-verse customers with such an essential service,” said Amy Friedlander, senior vice president of programming, AT&T Operations, Inc. “Our customers will benefit from having the latest weather information available to them.”
“We’re pleased to expand our reach through AT&T U-verse services to deliver our breaking weather information and original programming to more customers,” said Becky Powhatan, executive vice president, distribution and business affairs, The Weather Channel. “We’re excited to make our network a part of AT&T’s advanced, next-generation platform.”
AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.
Financial and other terms of the agreement were not disclosed.
Find More Information Online:
AT&T Delivers Content in New Ways – Kieran Nolan, AT&T VP–Consumer Marketing for broadband and U-verse services
U-verse – AT&T plans to bring IP-based services, including video, to millions of customers.
Delivering the Digital Lifestyle – Anywhere, anytime, on three screens: the TV, the PC and wireless phone.
For more information, contact:
Office: (214) 665-1314
Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.
AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.
About The Weather Channel
The Weather Channel, a 24-hour weather network, is seen in more than 90 million U.S. households. Its Web site, weather.com, reaches more than 30 million unique users per month. It content is generally ranked within the 15 most popular in the U.S. by Nielsen//Net Ratings. The Weather Channel also operates Weatherscan, a 24-hour, all-local weather network available in 23 million households, The Weather Channel Radio Network, The Weather Channel Newspaper Services, and is the leading weather information provider for emerging technologies. This includes broadband and interactive television applications, with wireless weather products accessible through high-speed Internet services, mobile phones and personal digital assistants. The Weather Channel is owned by Landmark Communications, Inc., a Norfolk, VA-based, privately held media company.
© 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.
For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.
# # #