Blended DVD Created With Intellidisc Protects Consumers From Identity Theft

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Online toolkit created with Intellidisc from NetBlender augments U.S. Treasury Department’s DVD on identity theft to help better protect consumers from financial fraud.

In the battle against cyber crooks, timely information is the consumer’s most valuable asset. In protecting consumers from Identity Theft, the U.S. Department of the Treasury employed a multimedia approach to reach the broadest audience. The U.S. Treasury Department released a Blended DVD, produced with Apple DVD Studio Pro and Intellidisc from NetBlender, that informs consumers about identity theft, how to protect themselves against it and what to do if they fall victim.

The DVD, entitled Identity Theft: Outsmarting the Crooks, features experts from the government and the private sector talking about the scope of the identity theft problem and how a few simple steps can significantly increase protection. Intellidisc was used to blend the video segments on the DVD with a resource library of computer-based materials, including sample forms and letters that victims can use in reporting the crime and collecting evidence.

“Intellidisc allowed us to integrate the resource library materials in a cost-efficient manner that is also seamless to the viewer,” said Owen Young Jr., who authored the DVD for Williams/Gerard Productions. “We knew we wanted to include this type of hybrid functionality on the disc, but we couldn’t ask the viewer to install 3rd party software to use the resource library. Intellidisc provided a practical solution.”

The Resource Library, which was created with Intellidisc 1.5 (2.1 is currently available), blends the computer-based content for playback on Windows-based PCs. No special playback software is required on the consumers’ computers. For Macintosh playback, the DVD author used DVD@ccess. The end result is a cross-platform Blended DVD that works on Mac and PC without requiring any software installation.

“The DVD is indeed a success, with over 100,000 available free to the public and 18,000 already in circulation,” writes D. Scott Parsons, Deputy Assistant Secretary for Critical Infrastructure Protection and Compliance policy. “The feedback has been overwhelmingly positive.”

The U.S. Treasury Department worked with several federal departments and agencies, including the U.S. Secret Service, and other trade associations to make the DVD. The Resource Library materials contained in the DVD are drawn from the video discussion, developed as background by the U.S. Treasury Department, or taken from the Federal Trade Commission’s identity theft web site. The included PowerPoint Companion Learning Guide tracks the content of the DVD and offers more in-depth information. Web links relate to the agencies and organizations that were represented or mentioned in the video.

“This is a great use of Intellidisc. We believe there is vast untapped potential in the DVD format, and we are trying to open up that potential for every DVD author, in every industry,” said John Harrington, NetBlender CEO. “We see great value for this type of application in government video, corporate communication and eLearning.”

Copies of the U.S. Treasury Department DVD are available through the Federal Citizen Information Center.

About NetBlender:

NetBlender (http://www.netblender.com) is fast becoming the dominant supplier of the technology, tools and services for converged high resolution video applications. The company licenses developer tools for the creation of next generation interactive media.

The company’s flagship software, netBlender™, provides the seamless “blending” of DVDs and real-time Internet media. netBlender™ provides studios and distributors with an opportunity to generate multiple revenue streams from DVD products and it provides advertisers with a new avenue into the home and thus a new vehicle for maintaining an ongoing relationship with viewers. No special software installation is required for the home viewer’s PC, Media Center or Xbox 360 and, importantly, netBlender™ can be applied to DVDs that are already in the consumers’ libraries – the software does not have to be published on the disc!

About Intellidisc™:

Intellidisc (http://www.intellidisc.com) is the most powerful DVD enhancement suite available. Featuring an intuitive, easy-to-use interface, Intellidisc puts the power of sophisticated convergence technology in the hands of video and DVD producers. With Intellidisc, producers do not need any specialized programming skills to create a DVD that seamlessly blends real-time Internet content into DVDs.

Most importantly, Blended DVDs made with Intellidisc do not require the end-user to install special software on their computer in order to access the enhanced features. There is no "Intellidisc player" to install. The customer puts the DVD into their computer and it just works. Built on netBlender technology, Intellidisc harnesses the power of netBlender Behaviors, which can be applied to any element in a DVD. Intellidisc is the next generation of DVD enhancement software, with features not available on any other DVD authoring tools.

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John Harrington
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