Lessons Learned from Dell Laptop Battery Crisis

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Richard Levick has recently developed a short list of lessons learned from the Dell laptop battery crisis. These lessons discuss what could or should have been done to lesson or prevent the PR blow suffered by Dell.

Crisis PR expert Richard Levick (http://www.levick.com/resources/team/levick.php), President/CEO of Levick Strategic Communications, has recently released a list of lessons learned from the Dell laptop battery PR crisis. These lessons learned are:

  •     Predict the future. Play war games. Had Dell done so, they might have anticipated that their exploding batteries were an airline disaster story waiting to happen, even without the terrorist plot that ultimately magnified the story.
  • In determining when to disclose, watch for material events and early warning triggering mechanisms that compel public disclosure ASAP.
  • Disclosing Bad News All At Once shortens the life of a negative story and contains it by preempting substantive links to other stories.
  • An industry-wide public safety leadership role generalizes the problem beyond your own company.

The list appears as part of the article entitled "Why Dell's Crisis Became the Proverbially Perfect Storm", available on the firm's website at http://www.levick.com/resources/topics/articles/dell_battery_crisis.php.

Richard S. Levick, Esq., President and CEO of Levick Strategic Communications, protects brands and reputations during the highest-stakes global crises and litigation. Honored as Crisis Firm of the Year by the Holmes Report in 2005, the Firm wins the hearts and minds of key audiences with comprehensive campaigns on behalf of clients targeted by regulators, embroiled in litigation, or confronted by grassroots movements. Find a comprehensive arsenal of vital communications tools at http://www.levick.com including books, newsletters, and helpful articles.


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