ATP Petito -- Pint-Sized, Fun-tastic USB Drive -- Winner of the 2006 Global Excellence in USB Storage Award

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Sunnyvale, CA (August 30, 2006) - ATP Electronics announced today that Storage Products Guide, the world’s leading publication on storage-related products and technologies has named Petito, a winner of the Global Excellence in USB Storage Customer Trust 2006 Award. This customer trust honor is a great endorsement to the fact that Petito is the best-in-class products that can provide the most unique technology solution and fashion statement.

ATP Electronics announced today that Storage Products Guide, the world’s leading publication on storage-related products and technologies has named Petito, a winner of the Global Excellence in USB Storage Customer Trust 2006 Award. This customer trust honor is a great endorsement to the fact that Petito is the best-in-class products that can provide the most unique technology solution and fashion statement.

“We have not only manufactured a product to store digital files and data, but also a product that I like to call 'The ShoeBox of the 21st Century,' simply because it is all about safely keeping your precious memories -- in an electronic form,” said Michael Plaksin, ATP VP of Flash Media Sales. “Storage Products Guide’s recognition of Petito further confirms our technology to be ahead of the game. Customer satisfaction is of the utmost importance to every one of us at ATP which helps us accomplish that objective.”

“We are proud to recognize Petito from ATP as a winner of the Global Excellence in USB Storage Award,” said Rick Justice, Chief Technology Editor of Storage Products Guide. “ATP has once again shown their commitment to total consumer satisfaction by manufacturing a product that pushes the boundary of providing a unique solution to a storage problem. Petito’s exceptional performance, reliability and unique form factor speak very well to the end-users.”

“ATP Electronics' minuscule Petito brings us closer to the day that someone will lose data due to accidentally inhaling the device it's stored on,” said Edward N. Albro, PC World Editor in its September issue. “…it's just slightly more than twice the size of a standard USB plug--and only because of an eyelet that lets you wear the Petito on a chain around your neck.”

Measuring at just 1.43”, not only is Petito ideal for transferring pictures, videos and other important data, it also fits perfectly as a fashion accessory. Combining style and performance into one compact form factor, Petito is a highly durable, high speed USB flash drive with a speed rating of 30MB/sec. It is built using a similar technology as the award-winning USB ToughDrive, making it able to withstand water, extreme temperature, dust, shock and ESD (ElectroStatic Discharge).

Petito’s durability features are reflective of the quality and reliability built into ATP’s entire line of products. Our high performance, high quality product lineup currently includes the 150X ProMax SD, CF and miniSD, microSD, 200X USB 2.0 ToughDrive, and USB combo products which package a flash card and USB drive/reader device. For more details on ATP flash products, please visit http://www.atpinc.com or email flash @ atpinc.com.

ATP and the ATP logo are trademarks of ATP Electronics Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.

About Silicon Valley Communications Awards

Storage Products Guide, published by Silicon Valley Communications, plays a vital role in keeping end-users informed of the choices they can make when it comes to implementing optimal storage solutions. You will discover a wealth of information in this guide including tomorrow’s technology today, best deployment scenarios, people and technologies shaping storage solutions and independent product evaluations that facilitate in making the most pertinent storage decisions. The Storage Products Guide Awards recognize and honor excellence in all areas of storage. To learn more, visit http://www.storageproductsguide.com and stay informed.

About ATP

Founded in 1991, ATP is a premier manufacturer of high performance and durable flash digital media solutions as well as top quality memory module products. Using its unique SIP (System-In-Package) packaging technology, ATP differentiates itself from the competition by offering highly durable flash memory solutions. In addition to high performance, ATP flash media products offer protection from water/moisture, dust, static discharge, and extreme temperatures. High Speed, Weather Proof and Dependable Storage. ATP’s latest flash products feature the rugged ToughDriveTM and the ultra-slim PetitoTM USB 2.0 flash drives, 4GB MMCplus/SD, as well as 2GB MMCmobile and miniSD, RS-MMC, Dual-Voltage (DV) RS-MMC, microSD and MMCmicro. For more information on ATP memory products, visit http://www.atpinc.com or email flash @ atpinc.com.

Press Contact:

Daphne Jang

TEL: 408-732-5859    

Fax: 408-732-5055    

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ATP
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