Gonicofish: Cool Site's Catch of the Day

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Gonicofish.com has announced that it will be featured at Cool Site of the Day on September 2nd, 2006. Gonicofish, the brain child of financial expert Gina Bassman, provides on-line shoppers with a central, easy-to-navigate site for finding the best bargains, discounts, and coupons on the web. Founded in 2006, Gonicofish has already attracted the attention of customers and merchants alike. The company name was inspired by Bassman's "miracle son", Nico.

Gonicofish.com has announced that it will be featured at Cool Site of the Day (coolsiteoftheday.com) on September 2nd, 2006. This web-based company is being highlighted as a central Internet location where consumers can find bargains offered by hundreds of merchants.

“I love working with Fortune 500 retailers and quality boutiques to bring shoppers savings on line,” says Bassman. “My aim is to provide a fun and easy place for customers to ‘catch’ today’s latest deals, discounts, and coupon codes.”

In order to meet this goal, Bassman has partnered with merchandisers such as Amazon.com, Coffee for Less, Eddie Bauer, Office Depot, PetSmart, and Sony. The site covers all types of items, including jewelry, electronics, apparel, and baby goods.

The number of visitors at Bassman’s site is doubling each month. Gonicofish's rapid growth rate reflects Bassman’s success as one of the nation’s many home entrepreneurs.

According to a July, 2001 article in the Pittsburgh Business Times, “Nationwide, the number of home-based businesses may range from 18 million to 38 million, depending on who is doing the counting.” Despite such competition, Bassman has found a niche for her company to prosper.

After 18 years of experience, Bassman left the world of corporate finance in order to found Gonicofish.com. She enjoys the flexibility this gives her, as well as being able to spend time with her husband and her son, Nico.

Bassman had visited several web pages that claimed to pull together bargains and discounts from a variety of companies. But, she realized that customers found it difficult to find their way around such sites. Consumers got lost in long lists of promotions.

Thus, Bassman set out to provide a free resource that is convenient for visitors to navigate. Gonicofish’s unique selling point is that Bassman has created her own, easy-to-use web layout. Her on-line visitors can

visitors can peruse the site by item, by merchant, or by selecting one of eighteen different product categories. Though her site is colorful, Bassman keeps it devoid of pop-ups, flash, and hype.

“I let the content have the spotlight,” says Bassman.

Bassman found inspiration for the title of her company in 5–year-old Nico. Because his entry into this world was difficult, Bassman calls him her “miracle” child. Since Bassman’s goal is to help her customers “fish” for the best “catch” of the day, she came up with the concept, “Go Nico Fish”.

When asked what he thinks about his name being in the company heading, Nico answers as any young boy would, “Cool.”

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