Ugliest Website Gives Times Square Promotion for Local and Regional Businesses

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By going against the common wisdom of web construction, billboards of the world gives a visual and exciting advertising avenue.

The common wisdom of websites advertising is to give users a pleasing visual experience. Large areas of white space and cute graphics or neatly layed out typography are the rule. The new web based service http://billboardsoftheworld.com/ tries to break that rule and give users an exciting but effective tool for getting directly to the content they are seeking by the old fashioned idea of picture based advertising. Looking more like a compelling neon sign jungle of mouse activated rollovers, it goes for the excitement of New York City’s Times Square. Surfers to this site will find an exciting visual clutter of billboard style lures, icons and inducements overlaid on maps of local communities.

Billboardsoftheworld.com uses maps of continents, countries, states, and cities to make the world-wide-web relate from the global to the to the local region and show icons for dozens of interest areas: from pets to food to housing: whatever the surfers’ current interest. With the fast-paced lure that grabs the attention of the surfer as only a visual media can, Billboards of the World connects buyers and advertisers.

Using technology based on the highly popular million dollar home page, advertisers can start with as little as $10.00 and put up their message on the maps with pictures, text and links and generate traffic to their business limited only by the imagination of their visual graphic and the mouse roll-over text message. There is no pay-per-click limitation in the ad posting. Since it targets at the local level, a local merchant without a web site can gain an effective web presence with a listing gives a picture and a text message which can end with a telephone number or street address.

Navigation is easy either through pull-down menus or through on-map navigation squares. You go directly to any map by typing it in the web browsers’ navigation bar: for example, http://billboardsoftheworld.com/automotive/hawaii goes directly to the category and map desired in one step, making it easy to remember as well as easy to bookmark.

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James Hinds
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