Medications are typically more difficult to flavor for animals because their senses of smell and taste are so much more acute than those of people. The need for compliance is great: 70% of dogs, 90% of cats and 95% of exotic animals are non-compliant when it comes to taking medications.
Bethesda, MD (PRWEB) August 31, 2006
FLAVORx CEO and President, Kenny Kramm, announced within the next 6 months, it is projected that a veterinarian or pharmacist will flavor its millionth pet prescription. To celebrate this achievement by the Veterinary Division, FLAVORx will recognize the lucky pet and reward its owner with a lavish gift.
More than 10 years of successful service to the veterinary profession has defined FLAVORx as the industry leader in medicinal flavoring for both humans and animals. By improving medicinal compliance, and thus quality of life for patients, the company has set the gold-standard for making medications palatable. Since its inception in 1998, the Veterinary Division has undergone refinement in order to improve its program and products to more closely match the needs of animals.
According to Kramm, “Medications are typically more difficult to flavor for animals because their senses of smell and taste are so much more acute than those of people. The need for compliance is great: 70% of dogs, 90% of cats and 95% of exotic animals are non-compliant when it comes to taking medications.”
Increased medicinal compliance with the use of the FLAVORx Veterinary Formulary enables veterinarians to better control patient illnesses, shorten patient sick-days and prevent more serious clinical outcomes.
Dr. Joel Ehrenzweig, Vice President of the Veterinary Division, joined FLAVORx in 2005, bringing companion animal practice experience to the company. With his expertise, Ehrenzweig has refined and streamlined the system to be used by practicing veterinarians and chain-store and independent pharmacies.
A newly formatted FLAVORx Veterinary System will be introduced by Butler Animal Health Supply, the largest, most reliable and respected distributor of animal health products in the veterinary industry. An early distributor of FLAVORx, Butler is committed to providing quality products and innovative, value-added services to the industry.
Through a network of 240 territory managers calling on more than 22,000 veterinary practices, Butler will facilitate the process of identifying FLAVORx’s 1,000,000th animal patient. This event will mark a milestone for FLAVORx and for veterinarians who are committed to improving the lives of animals.
To properly commemorate this defining moment in FLAVORx history, Kramm will send the pet’s owner to an all-inclusive resort in Puerto Vallarta and install an image of the proud winner in the FLAVORx Pet Hall of Fame.
Not to be forgotten, the prescribing veterinarian of the FLAVORx flavoring will receive an equally exciting surprise reward.
For more information, please visit http://www.flavorx.com or contact Joel Ehrenzweig at 800.884.5771, extension 212.