It’s Been A ‘Good Hair Day’ Online For The Funky Group

The Funky Group Website was launched in April 2006 and has already exceeded initial turnover expectations by accumulating over £50,000 in online sales in the first 6 months.

(PRWEB) September 2, 2006 -- Selling products online has always been a fantastic way for companies to embrace the global reach of the Internet. One such company who has grabbed this opportunity with both hands is online hair and beauty retailer The Funky Group.

The Funky Group was founded by Chris Jack, owner of Edinburgh hair salon Hannah McClure. The website was launched in April 2006 and has already exceeded initial turnover expectations by accumulating over £50,000 in online sales in the first 6 months. In fact, such has been the growth that the website now out performs the hair salon’s turnover.

Chris Jack is staggered by this progress. “We knew there was a market for our beauty products. It was a question of doing our research and getting our website ready for our customers.”

He continued. “Online research shows that over the next few years, women are going to be the most powerful spenders in online retail and we thought that there was a great opportunity to tap into this marketplace by selling hair and beauty products.”

The Funky Group now has an international audience and sells its products all over the world to places such as the USA, South Africa and New Zealand. “We actively manage and measure our online activity on search engines such as Google and Yahoo through the help of our online marketing company Com.Motion Consulting. Additionally, we send out a monthly newsletter that keeps our clients abreast of what is happening in the hair and beauty marketplace.”

In the run-up to Christmas, The Funky Group is confident that they will exceed all expectations for the year. They have a clear strategy in place to take the business to the next level. “With the help of our marketing company, we plan to introduce more products to our already extensive range and promote these online to our global audience.”

With over 300 products on their website and an ever increasing customer base, The Funky Group is addressing the needs of its clientele in real-time with encouraging results. Its ceramic hair straighteners are especially in high demand, as the company claims to be the cheapest UK online retailer for this type of product.

“Hopefully, we can replicate and exceed the tremendous results of our first 6 months trading.” Chris Jack concluded. “Our expectation level has risen together with our ambitions for the company”. Time will tell.

Chris Jack
Director
The Funky Group
+44 01506 862 398

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