Product Management View Webinar Series to Feature “The Fine Art of Persuasion,” Presented by David M. Lynch, on September 13, 2006

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David M. Lynch, vice president of worldwide marketing at Apani Networks, to look at the six major factors that influence compliance and the impact to marketers.

Ryma Technology Solutions Inc., the leading provider of product management solutions for the software industry, and co-sponsor of the community blog The Product Management View, today announced the next industry-leading presentation in their weekly Webinar Series. David M. Lynch, vice president of worldwide marketing at Apani Networks (http://www.apani.com) will be speaking on the topic “The Fine Art of Persuasion.”

The webinar will take place on Wednesday September 13 at 12:00 noon EST. The presentation will look at the six major factors that influence compliance with a request and the impact of this research to marketers. (i.e. getting prospects to respond to an offer, come to a seminar, take a look at your web site, or even buy your product). It will provide a deeper understanding of why some accepted marketing practices work, and identify areas where minor adjustments could potentially improve your sales or campaign and results – whether they are external or internal. More details on the content of the presentation can be found at http://www.featureplan.com/community/2006/07/the_fine_art_of_persuasion.asp

“Marketing is all about getting people’s attention and then influencing their behavior. To do this, marketers must understand how people process and make decisions, and how they act and react based on their social influences,” said Russell Foy, VP of Sales and Marketing at Ryma Technology Solutions, co-sponsor of the Product Management View blog and webinar series. “We are extremely excited to have David lead one of our webinars and help educate the product management community on this very important topic.”

A 30-year veteran of the enterprise technology, David M. Lynch has spent the past 11 years in the data security industry, working and writing about technologies ranging from authentication and access control to security middleware, PKI, VPNs and compliance. Mr. Lynch holds degrees in Nautical Science, Computer Technology and an MBA from the University of Toronto.

Registration is required to attend this webinars and to sign up for future ones. Visit http://www.featureplan.com/community/2005/11/webex_login.asp and submit your name and email address. Weekly email reminders of the upcoming webinars will be sent to all registrants, along with information on how and when to login to the webinars.

Webinars take place every Wednesday at noon EST (-5 GMT). There is no charge for the Product Management View webinars.

About Ryma Technology Solutions

Ryma Technology Solutions delivers real-world product management solutions for the software development community through its flagship product, FeaturePlan.™ The FeaturePlan solution is based on Pragmatic Marketing,® a best-practices industry-leading product management framework. FeaturePlan's automated, collaborative environment supports product management by providing a software solution to collect and organize market data. With this solution, product management can instantly generate market requirement documents and roadmaps, while also empowering them to make product recommendations based on tangible and objective real-world facts. With FeaturePlan, product management can focus more on strategic planning issues and less on purely tactical matters, and have access to the tools needed to implement a consistent product management process throughout the enterprise. Ryma Technology Solutions also provides a full range of professional services that assist organizations in implementing market-driven best practices for their product management team. The company is led by an experienced management team and serves a rapidly expanding customer base. For more information, please visit http://www.featureplan.com.

About The Product Management View

The Product Management View is run by a community of product managers driven by the belief that there is a better way to build a world-class product management organization. It is sponsored by Ryma Technology Solutions (http://www.featureplan.com), Pragmatic Marketing® (http://www.pragmaticmarketing.com), and the Software Marketing Perspectives Conference (http://www.smpevent.com). The blog has a variety of contributors from various industries and backgrounds, representing several product management associations and organizations. In it, the contributors write about software product management topics, news and issues relevant to the industry. The Product Management View keeps a schedule archived and upcoming product management webinars available at no charge, given by industry leaders on product management and marketing topics.

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