AudienceCentral Announces PIER-Q for Online Media and Stakeholder Inquiry Management

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Stakeholder communication function now available on per seat basis.

AudienceCentral, a leading provider of innovative online communications software, today announced the availability of a new inquiry management product called PIER-Q. Incorporating the best inquiry-management functions of PIER, the company's flagship product, PIER-Q simplifies the inquiry management process for organizations that deal with medium to high volume of inquiries.

"We developed PIER-Q in response to an increased demand we experienced from companies who deal routinely with inquiries from reporters or stakeholders." said Gerald Baron, founder and president of AudienceCentral. "PIER-Q improves the speed and quality of response for communicators needing to manage inquiries. We've simplified and automated the process, allowing a team to work together to view inquiries, respond accordingly, track responses and generate inquiry reports, all from one easy-to-use Web dashboard."

PIER is the standard for stakeholder communication used extensively by Fortune 500 companies, large federal agencies and numerous smaller businesses, education institutions, local governments and non-profit organizations. Any organization involved in public issue management, crisis communications, internal or investor communications can benefit from the advanced inquiry management functionality inherent in PIER-Q. Allowing users to completely manage the process of effectively responding to stakeholder inquiries, PIER-Q includes the following functions:

  •      Reporters and stakeholders can submit questions directly via an external website
  •      Phone or email inquiries can be logged quickly and easily
  •      Inquiries are automatically routed to the appropriate responder according to inquiry category
  •      Tracking of deadlines and preferred response methods
  •      Coordinated response by a single responder or a team
  •      Response can be routed for review before sending to inquirer
  •      All inquiry details are fully tracked
  •      Contact database of reporters and stakeholders automatically maintained
  •      Tracks contact history of interactions with reporters or stakeholders
  •      Generates reports customizable by timeframe, inquiry topic and other criteria

"This tool allows you to control what is being said, to whom and when. As a result, communicators are able to increase the speed of their response, quickly identify any misinformation and emerging issues and avoid duplication by instantly knowing who is managing specific inquiries and what exactly is being said," commented Baron. "This process helps companies manage and enhance their reputations by providing fast, accurate, consistent and direct communication to all of its stakeholders. The result is not only improved media coverage, but improved credibility and respect from reporters and stakeholders who appreciate speedy and direct responses."

PIER-Q, like the company's primary product PIER, was designed by communicators, for communicators. It was developed for use from any live Internet connection, requiring no special hardware or software and, little or no involvement from a company's IT department for implementation. PIER-Q allows the user to start with a single function, then elevate as needed to the full functionality of the most advanced communication management system available. Since PIER-Q functionality is a part of every PIER center, the full functionality of PIER can be made available to PIER-Q users at any time. If a user elects to upgrade to the full version of PIER, no data is lost and all past activity is seamlessly integrated into the content development, contact management, Web site administration and historical record of the PIER system.

As an online application hosted on crisis-capable redundant servers in a Class A server environment, PIER has established a record for exceptionally high uptime including during major crisis events with heavy traffic. PIER-Q offers the high level of security needed to meet the demands of US military use, large federal agencies and the most demanding global corporations. PIER-Q is available for $290 per month for the first seat and $200 per month for each additional seat within the organization.

For more information and product demonstrations, please visit

About AudienceCentral

AudienceCentral provides on-demand software and professional services to help organizations manage communications with critical team members, employees, public officials, media, concerned citizens and other stakeholders. The Company's premiere product, PIER is a web-based system designed to help communications professionals and senior management communicate faster, more efficiently and more consistently. To learn more about AudienceCentral and the PIER system, visit or phone (360) 756-8080.

MEDIA CONTACT: Brian Sibley, Baron & Company for AudienceCentral, Phone: 360-671-8708, Cell: 360-333-1845

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