Vizi|Media Launches Vizi Direct, The Largest Direct Marketing Network; Jeremy Olsson, Fastclick Alumni Will Also Join The Company, As Director Of The Network
Vizi Media, the leader in interactive advertising sales has announced today the official launch of Vizi Direct, a 10 billion impression per month interactive direct response network that will close the gap between Cost per Impression (CPM) and Performance-based advertising.
(PRWEB) September 5, 2006 -- Vizi Media, the leader in interactive advertising sales has announced today the official launch of Vizi Direct, a 10 billion impression per month interactive direct response network that will close the gap between Cost per Impression (CPM) and Performance-based advertising.
"After almost a year of testing, we are delighted to finally publicly announce the largest interactive direct response network in the world," said Pesach Lattin, CEO of Vizi Media. "Finally there is an option for all the direct response marketers who are looking to reach beyond the traditional CPA networks and work hand in hand with publishers who aren't willing to risk their inventory on fly-by-night cost-per-action offers."
"We are using the established technology of RightMedia's YieldManger," said Jeremy Olsson, "But with our own twist of technological resource, including adding statistical data, behavior targeting and a learning system that allows us to optimize and produce the best revenue for publishers and advertisers."
Andrew Moskowitz, the President of Vizi Media commented, “The addition of Jeremy Olsson, one of top interactive direct response expert in the field, gives us an advantage that no other company has… experience. Jeremy Olsson helped launch direct response clients on the largest banner networks in the world, and we are delighted that he’s heading up this initiative.”
“One of the advantages of Vizi Direct,” said Mr. Olsson, “is the extensive reach into international inventory that many networks are ignoring.” Currently many of the top networks have no reach into countries such as India, China and South East Asia. “We are currently one of the only major networks that I know of that works with publishers and inventory in areas such as Africa, South East Asia an the Middle East, which has a growing commerce that we believe can be properly monetized.”
Since his departure from Fastclick, Jeremy Olsson has run his own consultancy company, which has had extensive clients including major player InterActive Corp.
Vizi|Media is an interactive sales representation company that represents a collection of 20 premiere interactive properties including Autoworld.com Bigfishgames.com, BizReport.com, Care2.com, RealGM.com, and Starstyle.com. Vizi|Media is the only major interactive representation firm that specializes in cross-platform advertising, providing advertising opportunities across Mobile, Video & Websites. Vizi Direct can be found at www.vizidirect.com . For more information on Vizi Direct, contact Jeremy Olsson.
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