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Wind River Financial and Johnson Bank Win Merchant Processing Order From Internet Retailer eFaucets.com

eFaucets.com has awarded a multi-year processing contract to Madison-based Wind River Financial, which beat out three other global processors competing for the chance to work with the company's booming growth in the online sales of specialty home improvement products.

Racine, WI (PRWEB) September 3, 2006 -- eFaucets.com has awarded a multi-year processing contract to Madison-based Wind River Financial, which beat out three other global processors competing for the chance to work with the company's booming growth in the online sales of specialty home improvement products.

Wind River Financial won the contract in part because of its competitive terms, personal customer service approach and relationship with Racine based Johnson Bank as its sponsor bank. The deal will save eFaucets.com thousands of dollars in annual processing fees which can now be spent on other avenues to fuel growth. The company had previously been with one of the nation’s largest ecommerce processors, but did not feel it was getting the type of attention it needed in order to rapidly grow.

“We selected Wind River because of their promise to sit down with us and manage our aggressive growth expectations,” said Nick Fox, co-founder and President of eFaucets.com. “This will help us roll out our new niche product websites with unlimited potential.”

“Our advantage online is how we deliver superior customer service,” said Michael Fox co-founder and Chief Operating Officer of eFaucets.com. “We achieve this by always being available to our customers with a full service call center reachable by email, live chat, or phone.” Michael Fox went on to say, “Wind River and Johnson Bank also share the same philosophy to treat every customer like family. They are also local which means they have a stake in our community and are easily accessible when we need to meet with their executives.”

“We are delighted to be working with eFaucets.com,” said Matt Uselman, President of Wind River Financial. “They have built an impressive business in a short period of time, which speaks volumes about the positive shopping experience and service they provide their customers.” Matt Uselman added, “Our approach, which combines highly competitive pricing with a defined service program that is unmatched in the industry, is a great fit for them.”

About eFaucets.com
eFaucets.com is a premier internet specialty retailer of faucets and fixtures carrying the largest selection of name brands such as DELTA, KOHLER, Price Pfister, MOEN, Hansgrohe, In-Sink-Erator, Grohe, and Danze. eFaucets.com offers low prices, a vast product offering, quick shipping, real time inventory and exceptional customer service. eFaucets.com is operated by Home Fixtures LLC which operates a network of specialty home improvement websites based in Racine, Wisconsin. For more information visit www.efaucets.com

About Wind River Financial
Wind River Financial is a leading provider of electronic payment services, including credit/debit card processing, check conversion/guarantee, gift and loyalty cards, point of sale solutions and security compliance services. Based in Madison, WI, Wind River serves thousands of merchants of all sizes from a broad range of industries, including retail, lodging, restaurants, mail order, healthcare, Internet marketing and more. For more information please visit www.windriverfinancial.com

About Johnson Bank
Johnson Bank is a member of Johnson Financial Group, a premier financial services company offering comprehensive financial solutions in the areas of banking, trust, insurance, investment management and leasing. The $4 billion financial services company has operating companies in Wisconsin, Arizona and Europe. Principal owners of Johnson Financial Group are members of the S.C. Johnson family. Helen Johnson-Leipold is Chairman of Johnson Financial Group and Chairman, Chief Executive Officer and Chairman of the Board of Johnson Outdoors Inc. in Racine, Wisconsin. For more information visit www.johnsonbank.com

Contact:
Mark Wellnitz
Vice President
Wind River Financial
608-442-5699

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CONTACT INFORMATION
Mark Wellnitz
WIND RIVER FINANCIAL
608-442-5699
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eFaucets Website

Home Fixtures

eFaucets

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