Ellio's Rock Star Challenge For Teens Heating Up: Over 160 Bands Registered

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Battle of the bands is catching on like wildfire. "So far, bands from 35 different states are represented," said Susan Pilcher, Ellio's brand manager. "New Jersey and Florida have the most band registrations and MP3 uploads, with 15 each, followed by New York and Illinois with 14 bands apiece.

Just as temperatures have soared this summer, Ellio's Rock Star Challenge has started to sizzle. Over 160 bands have registered for this online teen music competition since it went live on August 1, 2006, and kids can now listen to contestants' MP3s and post comments about the songs by visiting http://www.ElliosRockStar.com.

Representatives of Ellio's, the maker of delicious frozen pizzas for more than 40 years, are thrilled that this battle of the bands is catching on like wildfire. "So far, bands from 35 different states are represented," said Susan Pilcher, Ellio's brand manager. "New Jersey and Florida have the most band registrations and MP3 uploads, with 15 each, followed by New York and Illinois with 14 bands apiece." Ten bands from Massachusetts have also registered, as well as eight bands from Pennsylvania.

Beginning in October, fans can help choose Ellio's Rock Star by voting for their favorite songs at http://www.ElliosRockStar.com. At the end of January 2007, the top five musicians with the most votes will advance to a final round, where members of Flyleaf, one of this year's hottest new bands, will choose the grand prize winner. The winner will be awarded a three-day recording session with a music producer approved by Flyleaf.

Music fans who comment or vote online will automatically be entered into a sweepstakes for an opportunity to win a Gibson Les Paul Studio Guitar, Klipsch iGroove Stereo Systems, 30GB Apple iPods, iTunes gift certificates, and coupons for a free Ellio's Microwave Cheese Pizza.

While today's teens have grown up loving Ellio's unique sauce and end-to-end toppings, the launch of Ellio's New Microwave Cheese Pizza makes it even easier for teen musicians and music fans to have a quality snack during practices or while listening to their favorite tunes. Pilcher added that the new Ellio's Microwave Cheese Pizza is a perfect fit with the teen lifestyle. "Teens want to spend their time listening to music and having fun, not on food preparation. Popping an Ellio's Pizza into the microwave is a simple and convenient way to get a delicious snack by a brand they know and love."

The Ellio's Rock Star Challenge delivers on three of teen's biggest passions: music, the Internet, and pizza. This online contest gives teens the opportunity to showcase their talent, listen to MP3s, cast votes for the next Ellio's Rock Star, and win prizes.

About McCain Foods:

McCain Foods Limited is a privately owned Canadian multinational manufacturer of frozen and non-frozen food products with more than 55 plant operations on six continents and annual sales of more than C$5.6 billion. McCain Foods is the world's largest producer of French fries and potato specialties, and a manufacturer of pizza, appetizers and snack foods, vegetables, juices and beverages, entrees, oven meals, desserts and other quality products.

McCain Foods USA Inc., the United States subsidiary of McCain Foods Limited, has four major potato-processing facilities and six other manufacturing operations in seven states.

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Jennifer Pastore
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