Commercebank Launches New Advertising Campaign Created by the Lab
Commercebank, one of the leading privately held financial institutions in South Florida, with over 25 years servicing the community, entrusted The Lab, a fast-growing Hispanic agency, to launch an innovative institutional advertising campaign.
Miami, FL (PRWEB) September 3, 2006 -- Commercebank, one of the leading privately held financial institutions in South Florida, with over 25 years servicing the community, entrusted The Lab, a fast-growing Hispanic agency, to launch an innovative institutional advertising campaign.
Historically, Commercebank has focused its communications on its commitment to outstanding customer relations and service reliability. Building from that positioning, The Lab took this brand promise a step further. While maintaining a customer focus, the new communication strengthens the emotional connection with an aspirational tone.
The new campaign, scheduled to air in September 2006, is targeted primarily to the general market in South Florida. A campaign in Spanish will be launched simultaneously focusing on the Hispanic market.
“Nowadays, to impact the South Florida audience, you need an approach with a keen understanding of its multicultural background,” said Tere Benach, SVP Institutional Marketing Manager at Commercebank. “That is the reason why we chose The Lab. We value their creativity and sensitivity to our multicultural audience.”
The new campaign establishes a new voice for Commercebank. By means of engaging subtle images and a straightforward dialogue, the message invites the audience to “THINK BIG” and achieve their goals partnering with Commercebank, The campaign is also a celebration of the potential, aspirations, and successes of viewers. The television and radio spots were produced with remarkable production standards. The print campaign (newspapers and magazines) establishes a more dynamic brand identity. The campaign also covers new point-of-sale and collateral materials throughout all Banking Centers.
About The Lab - The Lab is a creative marketing agency, which ignites new brand experiences at the intersection of unusual insights, emerging trends and entertainment. Our ideas springboard from the key intersections of pop-culture: music, arts, sports, media and technology. The Lab is a minority-owned firm located in Miami. (www.thelabideas.com). For more information, please contact us at (305) 428-3932. Quicktime movies or jpgs of campaign available upon request.
About Commercebank
Commercebank N.A., one of the largest privately held banks in South Florida, is a wholly owned subsidiary of Commercebank Holding Corp., which in turn is owned by Mercantil Servicios Financieros, the largest international financial institution headquartered in Venezuela, with more than 80 years of experience in banking. Commercebank has assets in excess of $4 billion. The Bank is headquartered in Coral Gables, Florida, with eleven branches throughout Miami-Dade County, two in Broward County, one in Manhattan, New York, and one in Houston, Texas. It also has loan production offices in Tampa and in Weston, Florida. The Bank offers a wide variety of domestic, international, personal, and commercial banking services, including investment, trust, and estate planning through its subsidiaries, Commercebank Investment Services, and Commercebank Trust Company, N.A. For more information: www.commercebankfl.com
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