Jay Moore Launches The Strategery Group

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Today Jay Moore announces the formation of the new consultancy, The Strategery Group at the Austin Game Conference. Making clients smarter, more popular and better looking.

Industry Evangelist Jay Moore today announced his new startup venture, The Strategery Group at the Austin Game Conference.

The Strategery Group (Pronounced Stra-tee-ger-ee - TSG) will provide brand and business development services to the next generation of talent in the gaming and entertainment industry. Building the brand values of developers by assisting with strategic alliances, positioning, distribution and publishing opportunities.

"While building the independent game developer movement at GarageGames I've seen a new breed of entrepreneurs who I believe will change the face of gaming," said Jay Moore, Head of Special Ops for The Strategery Group. "By bringing a more sophisticated approach to branding and business development TSG can help ensure the talent of tomorrow enjoys the rewards it deserves."

"We're excited about the sea change that is coming and Roxor is in a fantastic position to take advantage of it," comments Jason Asbahr, President of Roxor Games. "Having The Strategery Group to assist us with branding and business development will help us leverage the exciting new opportunities that are rapidly evolving."

The Strategery Group is currently doing work on the behalf of Roxor Games of Austin, Texas; Bonzoid Studios of Denver; Kiabridge of Eugene, Oregon; Envy Games of San Jose, CA and Streamline Studios in Amsterdam. TSG currently enjoys strategic alliances with Sandbox Strategies, public relations group, The Game Attorney, CraneCreek Communications, Tom Bascaglia - The Game Attorney and Critical Mass Interactive.

About Jay Moore

Known for his contributions as Evangelist and Director of Business Development for GarageGames he handled sales and marketing responsibilities during GG's formative starve-up phase. He founded Indie Games Con and directed it as well as building the game publishing efforts in the Garage. Jay is contributes to the IGDA Online Games Steering Committee and the Advisory Board for the Casual Games Association.

About The Strategery Group

The Strategery Group is a consultancy specializing in brand and business development for highly talented development studios. Building an ecosystem of successful service providers who can help assure the success of entertainment new ventures.


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