MELANIA Chilean Wines Now Available at Florida Wild Oats Natural Marketplace

MELANIA brand Chilean wines announced today that its FLO and Organic certified wines are now available at the three Wild Oats Natural Marketplace stores in Florida.

Coral Gables, FL (PRWEB) September 6, 2006 -- MELANIA brand Chilean wines announced today that its FLO and Organic certified wines are now available at the three Wild Oats Natural Marketplace stores in Florida. FLO ensures that farmers and producers receive a fair price for their labor, allowing them to meet production costs, feed their families, send their children to school, protect the environment and invest in future crops.
   
MELANIA wines are estate produced by Viña Lomas de Cauquenes, one of only two wineries in Chile certified by FLO Cert GmbH in Germany as a Fair Trade producer and the first vineyard to actively offer its wines in the United States under the same labels which contain the FLO Fair Trade labeling in Europe. Their wines are also IMO Organic certified in Switzerland and approved by the USDA’s NOP program. They are an incredible value at their suggested retail prices of under $10. Wild Oats Markets Inc., a leading national natural and organic foods retailer, introduced Melania brand Chilean wines in its Florida stores in late July.

The labeling, refreshing and artistic by design, and incredible varietal offering has helped MELANIA and MELANIA “Coleccion Especial” to compete with some of the most well-known names in the industry. After obtaining numerous accolades for label design and ratings from the most revered sources, MELANIA wines have been on their way to a record expansion rate since their start in Miami in January and recent addition of 6 states and 3 countries to their distribution network. TABORGA, its lower priced sister line, has become a strong contender in South Florida and is now moving nationally.

About C & C Imports, LLC
C&C Imports, LLC, (www.melaniawines.com) the U.S. importer, was founded in January 2005 in Miami, Florida and is based on a cooperative agreement with Viña Lomas de Cauquenes located in the Maule Valley of Chile who is producing and estate bottling Melania, Melania “Coleccion Especial” and Taborga brands, Fair Trade (FLO) certified Chilean wines.

About Wild Oats:    
Wild Oats Markets, Inc. is a nationwide chain of natural and organic foods markets in the U.S. and Canada with annual sales of more than $1.1 billion. The Company operates 113 natural foods stores in 24 states and British Columbia, Canada. The Company’s markets include: Wild Oats Natural Marketplace, Henry’s Farmers Market, Sun Harvest and Capers Community Markets. For more information, please visit www.wildoats.com.

Contact: Christopher Hlubb, President, C&C Imports, LLC. Phone: 305-228-8376
Website: www.melaniawines.com

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