Is PR More Than Just Gloss?, Asks Admap Magazine

The September edition of Admap Magazine takes a critical and in-depth look at the world of public relations with four key articles that analyse whether PR is simply ‘whitewash’ or a core communications discipline.

London (PRWEB) September 7, 2006 -- The new edition of Admap Magazine, the leading communications management title, takes a critical and
in-depth look at the world of public relations asking whether PR is ‘More Than Just Gloss.’

In the PR supplement, four figures from the frontline of modern PR – Gerry McCusker, Rachel Hawkes, Patrick Frison-Roche and James Davies – have each contributed articles that effectively analyse whether PR is simply ‘whitewash’ or a core communications discipline.

McCusker, PR analyst and author of the provocative book ‘Public Relations Disasters’, leads the pro-PR charge. He insists PR is a critical element of any new advertising or communications campaign given the rise of citizen media and the growing need for 2-way communication.

Hawkes investigates the potential synergies between PR and SEO (Search Engine Marketing); Frison-Roche takes a hard look at the concept and feasibility of Euro PR while Davies has a fresh take on the age-old problem of PR evaluation and measuring impact.

Admap contributor Gerry McCusker commented, “Anyone in a PR job, PR firm or in Consumer or B2B communications will find these cutting edge articles fresh, insightful and informed about the direction in which PR, and marketing in general, is heading.”

Admap Magazine is an innovative, global communications resource dealing with management and strategy in the world of mediated communications. Tackling tough issues and highlighting cutting edge practice it covers diverse areas from advertising research to communications planning right through to monitoring performance and web campaign implementation.

To subscribe to Admap, visit: http://www.admapmagazine.com/contents-current-issue.asp

For more information about Gerry McCusker, visit www.prdisasters.com

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