Pioneers in Viral Video Advertising Expand to US

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Joint venture positions BoldMouth as leader in viral video advertising syndication (VAS) and direct-to-consumer word-of-mouth marketing participation in United States.

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Digital Media Communications Ltd (DMC), the London-based pioneer in viral video advertising for corporate communications, public relations and marketing, today announced that it has signed a video syndication joint venture deal with privately-held, US-based BoldMouth LLC, a leader in word-of-mouth marketing research, strategy and campaign implementation.

The DMC and BoldMouth joint venture is a strategic alliance that enables their clients to tap into both US and European knowledge founts: DMC’s European-focused experience in running over 70 branded viral video advertising campaigns, and BoldMouth’s innovative word-of-mouth marketing expertise in North America.

The joint venture creates the first viral video advertising syndication (VAS) network to support video indexing by major search engines and distribution across hundreds of video and news sites, including Google, MSN and Yahoo. In addition, distribution is delivered through thousands of RSS feeds that, combined, reach tens of millions of individuals, as well as integration of technologies such as podcasting, blog trackbacks, IceRocket and Technorati tagging among others.

DMC's proprietary viral video tracking tools and online distribution network combined with BoldMouth's expertise in online content distribution across search engines and team of specialized developers will ensure that clients' branded viral videos receive maximum exposure across the full spectrum of new media.

"Broadband access has led to a dramatic increase in video media creation and consumption. Consumer-generated, video-based media sites are quickly becoming the new TV channels of the web," said Justin Kirby, Founder and Managing Director of DMC. "BoldMouth has fully developed technologies, features and pricing models to enable advertisers of all sizes to maximize online video content distribution. Add DMC's proprietary tracking solution and our clients will be able to participate in these new consumer-owned channels to support branding, introduce product and service recommendations, and create communication channels that can be measured to make viral video advertising more predictable and profitable."

BoldMouth customers will benefit significantly from having DMC's tracking solution integrated into its word-of-mouth service offerings. “Our platform gives advertisers the ability to expand their Internet advertising strategy so that they can participate in what we view as an early opportunity to support connected marketing conversations,” noted Todd Tweedy, CEO of BoldMouth. “For example, advertisers will be able to simultaneously distribute and track viral video content across their own site platforms as well as across social network sites and link channel activity to word-of-mouth campaign efforts in real-time as a result of our ability to track viral videos content using DMC’s technologies.”

The DMC/BoldMouth Viral Video Syndication service is an on-demand video tracking suite, enabling companies to manage video media distribution in real-time. The software analyzes source interactions that can be leveraged to optimize campaign distribution, based on initial pass-along performance data and other metrics, to provide real-time feedback on the effectiveness of viral video campaigns and early intelligence on word-of-mouth trends.

"DMC has a great reputation as the leading provider of viral video advertising technology services and an integrated, all-digital tracking solution," said BoldMouth CEO Todd Tweedy. "As a part of the DMC team, BoldMouth will have additional resources so that we can continue to deliver valuable new products and services to clients and expand our company growth in the media and word-of-mouth arenas.”

About DMC (http://www.dmc.co.uk)

DMC is a new generation of connected marketing agency that shuns the old command and control mentality of mass marketing, and instead provides revolutionary marketing services with a connect and collaborate vision, whereby marketing is done with people rather than at them.

While differences may exist between viral, buzz and word of mouth campaigns, they all are based on the same fundamental insight that the most powerful media open to marketers are the word of mouth connections tying everybody to everybody in any target market.

Based in the United Kingdom and Australia, DMC works with major brands including Bacardi, Bose, Burger King, Canon, Diesel, EA Sport, Eidos, Ford, Levi’s, Mazda, Microsoft, Mitsubishi, MTV, New Line Cinema, Opel, Pacific Brands, Propertyfinder, realestate.com.au, SonyBMG, Sony Ericsson, Stihl and Virgin Mobile.

If you would like further information about DMC, or wish to interview Justin Kirby, please call +44 (0)20 7928 7555.

About BoldMouth (http://www.boldmouth.com)

BoldMouth LLC is a word-of-mouth marketing firm that supports advertisers by creating cost-effective marketing campaigns that leverage brand, product and service recommendations which are communicated by individuals both online and offline to enhance customer acquisition, retention, and mobilization initiatives. From new product launches to blogger outreach efforts, BoldMouth’s innovative processes, syndication platform, technologists, and measurement tools provide advertisers with expanded Internet strategies designed to make their marketing campaigns more predictable and profitable.

BoldMouth has worked with major brands including Microsoft, BlackStar and Integrative Nutrition among others and was founded in 2005 by veteran online marketer Todd Tweedy. The firm recently published what has become the leading study on word-of-mouth marketing titled Perceptions, Practices, and Ethics in Word of Mouth Marketing. The study has been downloaded more than 20,000 times and is available for download at http://www.boldmouth.com/studies/word_of_mouth_marketing_research_boldmouth.pdf

You can learn more about BoldMouth by visiting our site http://www.boldmouth.com.

Media Contact:

Gabriela Vallejo

BoldMouth

434.996.4776

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