MIDLOTHIAN, VA (PRWEB) September 7, 2006
Danforth Diamond, an online engagement ring and wedding jewelry retailer with more than 50 years of experience in the business, is pleased to announce the introduction of select palladium engagement rings and wedding bands online at http://www.danforthdiamond.com/palladium/index.html.
Known as “The Other White Metal,” palladium is the main topic of conversation among the authorities in the jewelry business today, and is expected to revolutionize the industry with its unique blend of qualities and characteristics that are similar to platinum. Though the metal has been around for nearly two decades, it went undetected on the jewelry industry’s radar until development of a castable palladium alloy produced 950 palladium, which is ideal for jewelry. The breakthrough has brought renewed attention to this member of the platinum family.
“Customers who choose palladium are getting a rare metal at an economical price without sacrificing quality,” Jill Renee, president of Danforth Diamond, says.
Palladium has attributes that place the metal in the unique position to be a comparable alternative for fans of both white gold and platinum. Sharing similar purity and durability characteristics as its higher-priced cousin, palladium has the added advantages of being a lighter weight metal at a lower price.
And palladium’s durability challenges the softer quality of white gold. The strength and purity of the metal, which is 30 times rarer than white gold, eliminates the risk of tarnishing and the inconvenient need for repair or re-plating that has become synonymous with white gold jewelry. Also, choosing a palladium engagement ring over a white gold one means no allergic reactions to the nickel content of the white gold; this can be a special concern in frequently-worn jewelry.
“We feel palladium engagement rings and wedding bands offer our customers an additional option when choosing from our selection of rings,” says Renee. “The natural characteristics of this metal provide a brilliant backdrop for any stone or group of stones, and its exquisite qualities, such as durability, purity and brightness, enable it to stand out as a simple or elaborate wedding band.”
Introducing the new palladium line of jewelry is part of Danforth Diamond’s continued commitment to offer quality diamond engagement rings, wedding bands and other fine jewelry online at a competitive price.
About Danforth Diamond
With more than 50 years in the jewelry business, Danforth Diamond is an online fine jewelry retailer. Their site offers high quality gold, platinum and palladium diamond engagement rings and wedding bands as well as earrings, bracelets, necklaces and rings at competitive prices. Their new palladium jewelry collection can be seen at: http://www.danforthdiamond.com/palladium/index.html.
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