AT&T U-verse TV to Include Video-On-Demand Programming from ViewNow

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AT&T Inc. (NYSE: T) and ViewNow today announced a distribution agreement to deliver an array of ViewNow video-on-demand (VOD) content as part of the AT&T U-verse (SM) TV programming.

We’re proud to include ViewNow’s compelling on-demand content in our growing VOD library.

AT&T Inc. (NYSE: T) and ViewNow today announced a distribution agreement to deliver an array of ViewNow video-on-demand (VOD) content as part of the AT&T U-verse (SM) TV programming.

Under the agreement, AT&T U-verse TV customers will have access to ViewNow on-demand programming, including content from major motion picture studios and Subscription on Demand and Free on Demand programming.

“AT&T U-verse TV offers a wide selection of on-demand programming to fit every customers’ interests and schedules,” said Richard Wellerstein, vice president of VOD programming, AT&T Operations, Inc. “We’re proud to include ViewNow’s compelling on-demand content in our growing VOD library.”

“Our extensive on-demand library adds hours of quality programming and entertainment for AT&T U-verse customers,” said Steve Roberts, CEO, ViewNow. “We are pleased to make our VOD selection available to more viewers through AT&T U-verse TV.”

AT&T U-verse TV is delivered by Project Lightspeed, the company’s initiative to expand the fiber-optics network deeper into neighborhoods to deliver U-verse TV, AT&T Yahoo!® High Speed Internet U-verse Enabled and, in the future, Voice over IP services. Through its subsidiaries, AT&T expects to reach nearly 19 million households by the end of 2008 as part of its initial deployment, using fiber-to-the-node (FTTN) and fiber-to-the-premises (FTTP) technologies.

ViewNow is a leading IPTV and VOD content aggregator, with distribution rights from major motion picture studios as well as many independent studios. ViewNow licenses, encodes and distributes content from Warner Bros, New Line Cinema, 20th Century Fox, Paramount, NBC/Universal, DreamWorks, Buena Vista/Disney and many other independent studios in MPEG 2, MPEG 4 (H.264) and VC1 formats.

Financial and other terms of the agreement were not disclosed.

Find More Information Online:

Podcasts:

AT&T’s delivers content in new ways – Kieran Nolan, AT&T VP – consumer marketing for broadband and U-verse

Media Kits:

U-verse – AT&T plans to bring IP-based services, including video, to millions of customers.

Delivering the Digital Lifestyle – Anywhere, anytime, on three screens: the TV, the PC and wireless phone.

Web Links:

AT&T U-verse Web Site

ViewNow Web Site

FTTX Wikipedia Entry

IPTV Wikipedia Entry

For more information contact:

Destiny Belknap

Office: (214) 665-1314

Note: This AT&T release and other news announcements are available as part of an RSS feed at http://www.att.com/rss.

About AT&T

AT&T Inc. is one of the world's largest telecommunications holding companies and is the largest in the United States. Operating globally under the AT&T brand, AT&T companies are recognized as the leading worldwide providers of IP-based communications services to business and as leading U.S. providers of high speed DSL Internet, local and long distance voice, and directory publishing and advertising services. AT&T Inc. holds a 60 percent ownership interest in Cingular Wireless, which is the No. 1 U.S. wireless services provider with 57.3 million wireless customers. Additional information about AT&T Inc. and AT&T products and services is available at http://www.att.com.

About ViewNow

ViewNow, a Kasenna company, is a leading Video on Demand programming, management, and marketing services company serving telco and cable TV markets nationwide. ViewNow has long-term, full output agreements with major motion picture studios and other programming providers. ViewNow offers a turnkey solution for delivering VOD programming inclusive of programming acquisition, encoding, programming management, and transport via satellite to its affiliates. ViewNow affiliated companies have access to the most extensive library of marketing support materials for VOD, customer acquisition, and VOD functionality. Using its proprietary software suite, ViewTrak, ViewNow offers its affiliates the capability to track programming activations on a real time basis. For more information, visit http://www.viewnow.tv.

© 2006 AT&T Knowledge Ventures. All rights reserved. Subsidiaries and affiliates of AT&T Inc. provide products and services under the AT&T brand.

For more information and detailed disclaimer information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

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