Starr Tincup Aims to Raise $50,000 for the Leukemia and Lymphoma Society

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Starr Tincup has begun training for triathlon to help fund blood cancer research, education and patient services.

We also wanted to encourage our employees to pursue an effective work-life balance and to encourage them to engage in healthful activities. It’s come to mean so very much more to us in a very short amount of time. We’re training for our honored heroes who face each day with courage and hope in spite of their challenges. We will succeed.

Starr Tincup, an integrated marketing firm that serves software and services companies through customer selection, acquisition and retention, marked the beginning of its participation in the Leukemia and Lymphoma Society’s Team In Training (TNT) program with a three-mile training run on Sept. 2.

Seven members of the Starr Tincup team are participating in the TNT program, which is the world’s largest endurance sports training program. The athletes participating in the event as part of the Team in Training program raise funds to help the Leukemia and Lymphoma Society fight leukemia, lymphoma, Hodgkin’s disease and myeloma. The Starr Tincup team’s goal is to complete the Olympic-distance Lavaman Triathlon, which includes a 1.5K swim, 40K bike and 10K run, in Kona, Hawaii on April 1, 2007.

“Are we crazy to expect our team to complete a triathlon? Sure,” said Bret Starr, principal and co-founder of Starr Tincup. “But we are going to work together to achieve our individual and personal goals while also improving the quality of life for our employees and for at least a few of the people living with these cancers. We really can’t lose.”

“We initially chose to participate in the Team in Training program because we wanted to be more involved with our local community,” said J. William Tincup, principal and co-founder of Starr Tincup. “We also wanted to encourage our employees to pursue an effective work-life balance and to encourage them to engage in healthful activities. It’s come to mean so very much more to us in a very short amount of time. We’re training for our honored heroes who face each day with courage and hope in spite of their challenges. We will succeed.”

About Starr Tincup

Starr Tincup is an integrated marketing firm for business-to-business software and services companies. The company helps its clients select, acquire and retain customers through direct and indirect channels. The scope of services includes the development and execution of market research, sales and marketing process, marketing programs, and best-of-breed sales and marketing technology implementation and integration.

For more about Starr Tincup, visit their website at http://www.starrtincup.com or read their blog at http://starrtincup.blogspot.com.

Media Contacts

Bret Starr

Principal and Co-Founder

817.204.0388

J. William Tincup

Principal and Co-Founder

817.204.0400

Starr Tincup

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