The Joan Randall Agency’s CEO Jim Whelan Announces American Hero Award

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The maverick CEO of The Joan Randall Agency, Jim Whelan, this morning announced the creation of the American Hero Award, to be given annually by the agency to an American who has distinguished him or herself by an extraordinary contribution to society. The award will come with a check from the agency for $5000 dollars.

People read his signs, which are always clever, and always advertise a client. They come and want to talk, and he always obliges. Then there’s the big cowboy hat, the fringed jacket, or full length fur coat. He’s a people magnet. Even if they disagree with his point of view, they go away laughing.

In a phone interview this morning, Whelan stated that “we are suffering from a shortage of real American hero’s; and that it was time to do something about it, right now!”

“Right now” is characteristic of Whelan, also known as the First Cowboy of Advertising. When Whelan gets an idea, he acts. He started his business the same way, and is well on the way to building one of the largest advertising agencies in the country. Repeating the mantra of one of his friends, and mentors, Whelan says that, “money is attracted to speed. The smaller the amount of time between an idea and its implementation, the greater the probability of success or profit.”

Whelan started The Joan Randall Agency with a desk, 3 phone lines, and an internet directory several years ago. He has been featured on national television, radio, and in many national newspapers, including the Washington Post and the Palm Beach Post. He has been covered by the AP, and been featured in Yahoo and Google news.

Many of the articles written about Whelan feature something he has become an expert at; the one man sign carrying protest. He has been in so many television background shots that camera and crew members know

him by name, even suggesting where he can position himself for better coverage.

One freelance photographer/writer who spent a spring day with Whelan in Washington, DC, said he had not had so much fun in years. “People read his signs, which are always clever, and always advertise a client. They come and want to talk, and he always obliges. Then there’s the big cowboy hat, the fringed jacket, or full length fur coat. He’s a people magnet. Even if they disagree with his point of view, they go away laughing.”

If you happen to be in Toronto, Canada, from September 7th through the 11th, you’ll have a good chance of seeing him at the Toronto Film Festival. He will be headquartered at the Four Seasons Hotel; just look for the guy wearing a tuxedo with a large cowboy hat.

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Jim Whelan
The Joan Randall Agency
206 407 3124
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