Cambrian House Releases “Startup Law #2 – Burn your Treehouse”

Software startup Cambrian House dishes up second helping of startup advice gleaned from previous experience regarding the pros of engaging customers early.

CALGARY, AB (PRWEB) September 7, 2006 -- Following up on the well-received startup advice blog, Eating Fear(Startup Law #1), focusing on how to raise capital and eat the fear of your investors, Cambrian House has released a second entrepreneurial advice blog entitled “Startup Law #2 – Burn your Treehouse”. The advice: engage early with your customers and bake them into your DNA.

Startup Law #2 – Burn your Treehouse

Baking customers in early helps highlight unmet customer demand and new opportunities, things you may be unaware of when you started the company

The advice is hard-earned and constantly validated

We’ve been on both sides of the coin. We operated Servidium from a treehouse and decidedly burned it at Cambrian House. In our experience, customer engagement needs to be a priority in order for a startup to survive and thrive.

Startup Law #2 -Don’t Build a Treehouse

“The advice is hard-earned and constantly validated,” Michael Sikorsky, current Cambrian House CEO and former Servidium CEO, remarks. “We’ve been on both sides of the coin. We operated Servidium from a treehouse and decidedly burned it at Cambrian House. In our experience, customer engagement needs to be a priority in order for a startup to survive and thrive.”

Cambrian House’s “Startup Law #2 -Don’t Build a Treehouse” blog can be accessed at http://www.cambrianhouse.com/blog/

About Cambrian House
Headquartered in Calgary, Canada - Cambrian House opened its doors on February 1, 2006. Using the internet to harness the wisdom and participation of crowds, Cambrian House seizes creative software ideas from the ether and builds them into real software. With the use of online market testing, Cambrian House then objectively determines if an idea should be built or be terminated at conception.
Visit www.cambrianhouse.com for more information.

If you require additional information or have any questions or concerns, please contact:
Cambrian House
Michael J. Sikorsky, CEO
Tel: 403-263-2042

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