SIPDISC, New Device Designed to Protect Teeth From Corrosive Effect of Soft Drinks
Oral surgeon invents Sipdisc in response to dental research that finds that soft drinks, sports drinks and fruit juice have corrosive effect on teeth. Urges properly placed straws be used when consuming all drinks.
New York, NY (PRWEB) September 8, 2006 -- SipdiscTM , a lightweight, 3-inch disc that holds the promise of protecting teeth from the corrosive dangers of sports and soft drinks, is now being distributed to pediatric and adult patients by a growing number of dentists and dental hygienists.
Expected to be available in the consumer marketplace this Fall, Sipdisc was developed in response to studies by dental researchers that indicate that most soft drinks, fruit juices and sports drinks, with high sugar and acid content, have a corrosive effect on tooth enamel, resulting in an increase in tooth decay, cavities and staining.* In reporting on the research, the Academy of General Dentistry strongly advised that all soft drinks and other canned and bottled beverages be consumed through a straw that is positioned behind the front teeth, to allow the beverage to pass directly to the throat.
The Sipdisc, invented by Dr. Alex Greenberg, a New York oral and maxillofacial surgeon, is a lightweight cardboard disc specifically designed to properly hold and place a straw securely in a soft drink bottle or can, and carry the drink past the teeth, thus reducing the corrosive exposure to the teeth.
To encourage its use to protect children’s teeth, Sipdisc has licensed, and is producing discs with the image of “Maisy,” a popular children’s character, to help teach the benefits of drinking through a straw. “Like regular brushing, using a Sipdisc adds another level of protection that helps reduce tooth decay, enamel erosion and staining,” Dr. Greenberg said.
The Sipdisc is manufactured with die-cut slits that enables it to fit firmly over a bottle or soft drink can, and properly hold the straw in the ideal position to protect the teeth. It prevents the straw from popping out, or falling into the soft drink bottle, which often occurs. It has the added benefit of completely covering the bottle opening and preventing any foreign substance from falling into the drink.
New packaging is currently being developed to enable Sipdiscs to be sold through retail outlets. In addition, several soft drink bottlers are considering distributing Sipdiscs, together with their beverages, through their current retail dealers, Dr. Greenberg said.
Further information on Sipdisc can be found at www.Sipdisc.com.
*Soft drinks may have high levels of tartaric acid, phosphoric acid, citric acid and malic acid. Fruit juices may contain citric acid, malic acid and chelating carboxylic acid.
Product photos and Sipdisc samples are available.
Media Contact: Marty Gitlin, Duran/Gitlin Group. (914) 528-7702
For: Sipdisc, Inc., New York, NY
From: Duran/Gitlin Group
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