Top Media Trainers to Speak at PR News Webinar

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The September 13 Webinar, “How to Present Yourself & Key Executives to the Media”, 1:30 – 3:00p.m. (ET), is a 90-minute workshop presented by PR News.

PR News’ next highly-acclaimed Webinar on the topic of media training will take place Sept 13. The Webinar is a unique workshop presented by leading trade publication PR News that offers PR and marketing executives hands-on training, in a virtual environment, on how to become a better spokesperson, train key executives to present themselves and their key messages to the media, and learn the secrets to what makes the media tick.

The September 13 Webinar, “How to Present Yourself & Key Executives to the Media”, 1:30 – 3:00p.m. (ET), is a 90-minute workshop open to any communications and marketing executive and their teams. Registration information is at

Speakers at the Webinar include:

Ken Capps, APR

Vice President, Public Affairs

Dallas Fort Worth International Airport

Jerry Doyle

Executive Vice President

CommCore Consulting Group

Mike Schwager


Worldlink Media Consultants

At this Webinar, our expert media trainers and award-winning spokespeople above will explain these how to tactics:

•Take control of your media interviews

•Handle sensitive issues during an interview

•Gain critical leadership skills

•Field difficult questions and bridge to positive answers

•Avoid misquotes

•Respond to crises effectively

•Become a reliable source for reporters

•Map your messages

•Develop quotable messages and sound bites

•Conduct interviews via new technology, ie podcasts, videocasts, etc.

•Appropriately decline to answer certain types of questions, i.e., proprietary, classified information, hypothetical, litigation and competitive questions.

•Media train for various scenarios, i.e., press conferences, on-air vs. print, etc

In addition to access to the program, including the speaker presentations for a year, all attendees receive PR News’ Top 10 Media Training Articles: a compendium of media training articles and case studies.

The September 13th Webinar on Media Training is presented by the leading industry publication PR News. The PR News family of products includes PR News, the Platinum PR Awards, PR People Awards, CSR Awards, The 100 Best Case Studies Book, Guidebook to Best Practice in CSR; Guidebook to Best Practices in Measurement and the upcoming Crisis Management and Media Training Guidebooks.

For more information, go to

Contact: Amy Jefferies



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Amy Jefferies
PR News
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