July Systems Issued Patent for Real-Time Personalization of Mobile Content Services

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Technology stimulates mobile content sales with user-aware discovery of content and recommendations based on user preferences and history.

July Systems, the premier provider of smart mobile content retailing solutions, announced it has secured a patent for its technology for personalization of mobile content services. The patent (US Patent 7076562) was issued for July’s Application Intermediation Gateway (AIG), an integral part of July’s mobile service delivery platform, which enables real-time personalization of mobile content services based on any individual subscriber’s history, preferences and more. This provides mobile operators and content retailers with the power to facilitate content discovery and product promotions with intelligent, user-aware recommendations that present the right content to the right consumer at the right time. Experts cite this as being key to overcoming screen size and other limitations to incite and increase the mass adoption of mobile video, games, music and other services.

“The inability for consumers to easily and quickly find the mobile content that most interests them is a critical barrier to the mass adoption of mobile data services,” said Frost & Sullivan Industry Analyst Daniel Longfield. “If consumers can’t find the content they want, they can’t purchase that content or interact with relevant brands reaching out to them in the mobile environment.”

July’s patented personalization technology allows mobile operators, content publishers and other retailers to dramatically enhance the mobile content experience and increase content revenues by using consumer profiles and content purchase history to provide users with the content they want most. The AIG intermediates between users and service providers in real time while the service is being delivered to enable a mobile experience that’s personalized according to each subscriber’s mobile device capabilities, network, access mechanism, location, personal profile, transaction history and preferences.

For example, for a cross-content mobile storefront offering games, tones, pictures and video clips, the technology could allow a user to discover only the content types that are compatible with his phone model. It could automatically display the content items in the ‘most likely to buy’ order on the storefront or present recommendations and deals on specific content items based on his previous purchase history and preferences. User-aware pricing could be enabled to present only those pricing models supported on his service provider’s network, or to offer preferred content at discounted price points that are most likely to trigger purchase. A physical merchant can deliver offers tailored to the user profile and based on the proximity of the user’s location to his store.        

“Personalization has long been the mobile content industry’s holy grail,” said Ashok Narasimhan, Chairman and CEO of July Systems. “With July‘s patented technology, mobile carriers, content retailers and big brands can finally break down the walls in mobile to take full advantage of the world’s most pervasive platform and establish meaningful relationships with potentially billions of subscribers. July is very proud to play such a critical role in this long-awaited step in mobile.”

July Systems is a sponsor, exhibitor and speaker at Billboard MECCA at CTIA Wireless IT & Entertainment on September 11 2006 at the Westin Bonaventure Hotel, Los Angeles. Visit July Systems at Billboard MECCA to learn more about the latest patents and how it will impact the mobile content business.

About July Systems

July Systems provides innovative mobile marketplace solutions that enable mobile operators and content retailers to multiply revenues and profits by transforming the retailing of mobile content to reach the mass-market in a personalized and targeted way. July's integrated end-to-end mobile marketplace solutions and managed services are currently deployed across multiple operators and other customers across the US and Europe who reach over 220 million mobile consumers. Founded in 2001, July Systems is privately held, and has its headquarters in Santa Clara, CA, Global Product Center in Bangalore, India, and European offices in Germany and UK. For more information: http://www.julysystems.com

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