Daily's Announces the "Perfect Taste to Toast" Holiday Promotion

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Daily’s, America’s premium brand of fruit mixers and ready-to-drink cocktails announces a holiday program aimed at capturing the spirit and profits of America’s fascination with the cocktail during the year's most festive season.

Daily’s, America’s premium brand of fruit mixers and ready-to-drink cocktails announces a holiday program aimed at capturing the spirit and profits of America’s fascination with the cocktail during the years most festive season.

Daily’s “The Perfect Taste to Toast” promotion is fully loaded with all of the materials you will need to stop traffic and increase your sales during the critical October – December selling period. At retail, Daily’s is providing colorful and appetite appealing POS materials that support Daily’s full line of products and allow for cross merchandising displays with popular spirit brands and other holiday-related items. Case cards and shelf talkers target impulse shoppers looking to purchase big for their holiday entertaining needs. On-premise, table tents promote favorite holiday cocktails Daily’s style – The Holly Jolly Cosmopolly made with Daily’s Cosmopolitan Mix, The Mistletojito made with Daily’s Mojito Mix and the It’s a Wonderful Whiskey Sour made with Daily’s Sweet & Sour Mix (cocktail recipes follow) – and get customers into the holiday spirit.

“We know how important the holiday selling period is to our trade partners,” notes Tim Barr, Marketing Director for Daily’s, “so we have developed a program that works both on and off-premise by putting holiday cocktail and entertaining suggestions right in the path of your customers. We have added a fun and festive Daily’s twist to the imagery and cocktail names to stop traffic and encourage that impulse purchase resulting in higher profits and a very merry bottom line.”

Daily’s “The Perfect Taste to Toast” holiday promotion materials will be available beginning September 2006.

Feature these festive holiday cocktails made with Daily’s Fruit Mixers:

Holly Jolly Cosmopolly

1 ½ ounce vodka

1 ½ ounce Daily’s Cosmopolitan Mix

Combine in mixing shaker with ice

Shake vigorously and strain into martini glass

Garnish with a lime twist

Mistletojito

1 ½ ounce rum

2 ½ ounce Daily’s Mojito Mix

Pour over ice and top with 2 ½ ounces club soda

Garnish with a lime squeeze and a Candy Cane

It’s a Wonderful Whiskey Sour

1 ½ ounce bourbon or Scotch

3 ounces Daily’s Sweet n Sour Mix

Combine in mixing shaker with ice

Shake vigorously and pour into a tall glass

Garnish with a maraschino cherry

Daily’s Ready-to-Drink products and Fruit Mixers are manufactured by American Beverage Corporation. ABC, a diversified non-carbonated beverage company, is part of the multi-billion dollar Dutch food group Royal Wessanen.

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Meg Casey
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