Consumers Get In-Depth Lesson on How to Use Groundbreaking Sony Alpha 100 Digital SLR Camera
Adorama’s “Guided Tour” is designed to turn DSLR camera owners into experts through extensive explanations, user tips and picture-taking advice.
New York, NY (PRWEB) September 11, 2006 –- In its ongoing efforts to help consumers improve their picture-taking skills, Adorama has just published a Guided Tour of the groundbreaking Sony Alpha 100 digital single-lens reflex camera (http://www.adorama.com/catalog.tpl?op=academy&article=090506&refby=press_sony100).
The Sony Alpha 100 was introduced this summer as Sony’s first DSLR, and has become an instant success, capturing a fifth of the DSLR market in Japan. At a retail price of around $900, the 10MP camera was the lowest priced camera in its category when it was introduced. “Because this is such a significant camera, we decided it should be extensively explained,” says author Mason Resnick. “It combines the best of Sony and Konica-Minolta design, and helps redefine its category.”
In addition to describing every function on the camera, the article provides tips to help users utilize functions appropriately when taking pictures. Those considering buying the camera will appreciate comments about the camera’s design and ease of use, which are a part of the Guided Tour.
The Guided Tour is the sixth in a series profiling the most popular high-end consumer cameras on the market. It’s designed for both those who have purchased the camera and those considering buying it. Other cameras profiled in the series include the Canon XT, 30D and 20D, and the Olympus Evolt E-300 and E-330.
The Guided Tour series is part of a growing collection of features about all aspects of photography that have been published by Adorama via the Adorama Academy (http://www.adorama.com/catalog.tpl?op=academy&refby=press_sony100), since 2003. It joins articles and special sections about a variety of subjects, including: Special Effects photography, Macro, Landscape, Sports, and Nature photography. “And there’s more on the way,” notes Resnick.
-Online photo magazine at a retail site?
The Academy, which is quickly becoming a choice destination for photographers at all levels of experience who want to improve their picture-taking and image-editing skills, is an imaging resource of how-to photography articles, buying guides, and breaking news about the photography industry, written by a team of top photography experts.
Why would Adorama, a well-respected New York-based camera retailer, publish what is essentially an online photo magazine? Editor Mason Resnick says, "we believe the more information and knowledge we can provide, the more people will trust Adorama both as a reliable information source and as a place where they can feel comfortable buying their photographic gear."
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