Woodstock, CT (PRWEB) September 14, 2006
According to a recent press release from ComScore Media Metrix, web video is now considered "mainstream." Jack Flanagan, executive vice president of comScore says, "Consumers clearly view video as one of the most accessible, interesting and entertaining sources of content on the Web."
But just because web video is all the rage, and video sharing sites such as YouTube are now household names, does it mean you should be relying upon their services for your business?
"It depends on what you're trying to accomplish," says Joe Chapuis, founder of the Internet video resource web site, "The WebVideoZone" (http://www.WebVideoZone.com). "While it looks like the web video craze has taken over the world," he adds, "you should first determine your goals before you jump on the bandwagon."
In regards to sites such as YouTube and Google Video, Chapuis says, "Consider uploading any videos you have to these sites, as the traffic is phenomenal, and you stand to gain tremendous exposure by making your videos available there." He speaks from experience, having recently had a video in Google Video's Top 20, where an average of 36,000 people were viewing his video every day.
Another reason to consider utilizing these video sharing sites is because they offer users the ability to upload videos and allow anyone else to display them on any web site, simply by adding a small piece of HTML code to a web page. "When viewers add your videos to their sites, this can translate into a lot of free, targeted web site traffic for you," says Chapuis.
But despite the apparent benefits, Chapuis says many businesses might be making a big mistake by relying too heavily upon these sites. "Uploading videos to these sites to get traffic is smart," he says, "But if you're counting on these free services to host and serve the videos to your own web site, you could be in trouble."
Chapuis offers five reasons why it may not be a good idea to use these services for showing your videos on your site:
1. Web Video Advertising
Sooner or later, video sharing sites will need to make money to stay in business. He says that most likely, they're going to do it by placing advertisements in, after and/or next to your videos. The result, says Chapuis, is that "the ads are just going to distract viewers, likely leading them to visit another web site."
2. Poor Video Quality
Videos uploaded to video sharing sites such as Google or YouTube are compressed and converted to another format. "While compression itself isn't a problem," Chapuis says, "the problem is these video sites are not overly concerned about the playback quality of your video." In order to keep bandwidth costs down, they shrink the videos in size, which negatively affects the quality of your presentation.
3. Free Advertising (for them)
Embedding a video hosted by a video sharing site into your web pages is the equivalent of free advertising for the video site. When viewers click on the video player or advertisement, it takes them to another web site. When this happens, "You just traded your hard-earned web site visitor for some low quality video hosting," says Chapuis.
4. Downloading / Display Problems
As these sites struggle to keep up with the heavy loads placed upon their servers and resources, it is not uncommon to experience choppy, slow-loading or even non-loading videos. "The amazing popularity of these sites may actually be their Achilles' heel." Explaining further, Chapuis adds, "When millions of people visit a new, growing web site every month - expect problems."
5. Limited Options and Features
Because these are free services, you can can expect to have limited control over how your video and the player itself appears on the web pages.
For example, Chapuis says, "These sites don't let you choose what displays in the video player before it starts," adding, "You need to first be able to pique their curiosity with an enticing image, and this will then get more people interested in your video."
Chapuis says that while you want people to watch your video in the first place, the real goal is to get them to take action. "The only reason to put video on a web page is to get a result," he says, adding, "Whether it's to entertain, educate, motivate or close the sale - purposeful web video needs to accomplish something."
Due to the fact that there were no web video players offering interactive and customizable 'call-to-action' features, Chapuis had one developed. The result is The Web Video Player™ (http://www.WebVideoPlayer.com), and it is available exclusively to all members of The WebVideoZone.
"The Web Video Player™ fills the void left by these free video sharing sites," he says, adding, "Until now, you either had to spend a small fortune having your own player developed, or you could rely upon a free service that had no interest in helping your business prosper."
By using The Web Video Player™ and hosting your videos yourself, Chapuis says, you now have a "much smarter and more profitable option."
To learn more, visit The WebVideoZone (http://www.WebVideoZone.com), which offers "tools, tips and techniques to help you profit from web video."