US Open Star Jelena Jankovic Keeps Fans in the Loop on The Tennis Channel Blog

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The Tennis Channel Blog Allows Unique Look into the Thoughts and Emotions of a Player Involved in a Historic Grand Slam Run at the US Open

The Tennis Channel, the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it, is keeping online fans in the loop during tennis player Jelena Jankovic’s unlikely run to this year’s US Open semifinals. The network’s Web site, http://www.TheTennisChannel.com, features a regular blog written by the 21-year-old rising star, who advanced to her first Grand Slam semifinals this week and will play for a shot at the championship match this afternoon.

Jankovic’s blogs take readers into the world of top-level tennis and behind the scenes at one of sport’s greatest international events. Currently ranked a career-high No. 20 in the world, the 19 seed at this year’s US Open stunned the tennis world this week with her upset victory over four seed Elena Dementieva to advance to the tournament semifinals, where she will face two seed Justine Henin-Hardenne today.

“This is a truly unique opportunity for our Web viewers to experience the day-by-day thrill of playing for a US Open championship,” said Lynn Forbes, vice president, Web and new media, The Tennis Channel. “Jelena’s been great at providing http://www.TheTennisChannel.com with far more detail than just her practice times or training schedules. Readers really get the sense of how excited she is to be at the tournament and the things she’s been able to do in New York.”

So far the column has featured detailed accounts of Jankovic getting lost in a New York City taxicab, cooking her native Serbian barbecue for fellow tennis players and sharing homemade tiramisu with her family following a doubles victory. Jankovic also lets fans in on her US Open workout and practice routines, conversations with journalists and match mindset as she attempts to etch her name in tournament and tennis annals this year. The blog can be seen at http://www.thetennischannel.com/columnists/jankovic/.

In addition to Jankovic, The Tennis Channel’s Web site also features US Open blogs from tennis players Taylor Dent and Rennae Stubbs, and a blog from the producers of the television series Open Access.

The Tennis Channel (http://www.thetennischannel.com) is the only 24-hour, television-based multimedia destination dedicated to tennis and the healthy, active lifestyle that surrounds it, and forges the personal connection between the professionals on the court and the game’s millions of aficionados. The home for people who watch, play and live their passions through tennis, the network is a hybrid of comprehensive sports coverage, health and fitness programming, pop culture and entertainment access, and lifestyle and travel information. The Tennis Channel is the most concentrated single-sport network in television, with telecast rights to Roland Garros (the French Open), US Open Series, ATP Masters Series, top-tier Sony Ericsson WTA Tour championship competitions, Davis Cup by BNP Paribas, Fed Cup and Hyundai Hopman Cup, the combination of which offer the compelling, ongoing story of the game’s most dramatic rivalries, energetic personalities and emotional, yearlong journey.

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Eric Abner
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