College Internet Marketing Online Becomes Essential Strategy for Recruiting Students

Share Article

More than 75% of the time students spend searching for college is spent online (Harris Interactive). This means college Internet marketing online is necessary for a school to succeed, and a new website called can help make sense of the online world.

A marketing revolution has recently occurred in the higher education world.

With just under half of 133 million people surveyed by PEW Internet Research saying the Internet played a major role in deciding on a school or a college for themselves or their children, and more and more people seeing direct mailing techniques as junk mail, college Internet marketing online has become an essential strategy for college recruiters.

A new website called has been designed to teach college recruiters how to take advantage of the college Internet marketing online opportunities available to them.

"Harris Interactive conducted a poll in 2004 that told us 75% of the time students spend searching for college is spent online," says Mark Shay, president of StudentProspector, the company that created "If schools aren't adverting online, they aren't being seen by students. Our new website can teach recruiters how to take better advantage of the Web to reach targeted demographics and increase their enrollments."

College Internet marketing online is often praised for being much cheaper than traditional print methods, but many college recruiters are unaware of the Internet's benefits.

"The Internet can do so much more than print can," Shay goes on to say. "Students today want interaction. They want to search for schools on their own terms. They want immediate responses to their questions. These are all simple, but necessary, steps to take, and can help explain them." is run by StudentProspector, an innovative recruiting tool allowing schools to search through a database of student profiles to fill particular spots. The website is entirely free to use and can totally revolutionize how colleges recruit students.    


StudentProspector is an innovative marketing tool allowing undergraduate, graduate, continuing education and study abroad administrators to pro-actively search through a database of student profiles. Administrators then use these profiles to find students who meet their criteria, forming a perfect marriage between student and school.

StudentProspector is a service of Educational Directories Unlimited (EDU), a leading Internet company serving higher education. Based in suburban Philadelphia, EDU's steady growth since its inception in 1989 has led to its inclusion in the Philadelphia 100, Inc. Magazine/ICIC Inner City 100 and Inc. 500 lists of fast growing businesses.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Matthew Ulmer
Visit website