Seminar to Discuss Crisis Communications for the Oil Industry
On September 28, industry experts will discuss the importance of preparing for crises in the oil and gas industry.
HOUSTON (PRWEB) September 11, 2006 -- Those who have a stake in the reputation management of companies in the oil and gas industries should mark their calendars for an opportunity to hear how they can prepare their companies for a crisis, and how they can respond when one occurs. The seminar will be held at the Hilton Houston Post Oak, located at 2001 Post Oak Blvd. in Houston from 8:30 am to noon on September 28th, with a mock excercise in the afternoon.
Sponsors of the event include Global Energy Management Institute, World Energy and AudienceCentral.
The morning will include industry experts sharing their valuable insights on topics relevant to the field. The speakers will include:
| | - Lane Sloan, Executive Professor and Chairman of Global Energy Management Institute, "Society's Changing Expectations: Strategy Challenges for Today's Energy Leaders"
- George Smalley, VP of External Affairs for Houston Metro, "Controversial Projects: Communication Strategies in the Face of Active Opposition"
- Richard Loomis, Publisher for World Energy, "The Value of Building Reputation Equity"
- Neil Chapman, Director of Communications for BP North America, "Case Studies: Key Learnings from High Profile Public Events"
- Gerald Baron, Author of "Now Is Too Late2: Corporate Survival in an Era of Instant News", Creator of PIER, Founder of AudienceCentral, "The Need for Speed: Instant News, Blogwars and Other Critical Trends in Media and Stakeholder Communication"
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A panel discussion, facilitated by Gerald Baron, will conclude the morning's activities.
Complimentary lunch will be provided at the event, with a message from the sponsors. Those attending the seminar will have the option of staying for the afternoon to participate in a reputation management exercise using PIER, which is a crisis-ready, Web-based system for managing public information and internal communications. The exercise will focus on a realistic major crisis event, with an exploration of communication strategies and the use of PIER communication control center technology.
Paul Grey, CEO of AudienceCentral, believes that this seminar will illustrate to those in the oil and gas industry that preparing for a crisis is not a choice, but a necessity. "Crises are real, and they will occur in a field like the oil and gas industry." Many organizations have already found that tools such as PIER can make the difference between success and failure in a crisis. "There are never enough people resources for handling the peak load of a crisis. The virtual collaboration of PIER provides rapid mobilization of your human resources to handle the situation. PIER allows you to be your own broadcaster, while still communicating with speed and directness."
Gerald Baron explains that effective crisis communication is possible by organizing the four "P's": policy, plan, people and platform. As customers who use PIER have found, "Companies need to have organizational policies allowing controlled and effective crisis response communications, a tested and exercised crisis communication plan, trained communication professionals, and a prepared PIER crisis response communication platform that can rapidly and efficiently execute the crisis communication plan."
Those looking to communicate effectively with critical stakeholders of their company during a crisis should not miss out on this opportunity to connect with others in the field, and gain some insight from those who have successfully handled such situations.
For more info about the upcoming Houston Seminar on Critical Stakeholder Communications for the Oil and Gas Industry, or to register for the event, please follow the link http://register.audiencecentral.com
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