A New Age for Software Early Adopters

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BetaMarker.com harnesses community power to handpick software and automate software scouting and tracking.

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Site On Spot Ltd. announces the launch of Bata Marker (BetaMarker.com and BetaMarker.cn) -- community websites for software enthusiasts. Beta Marker harnesses the power of collaborative filtering to help software early adopters with the two major challenges they face today: Singling out the right software for them in the sea of new software and keeping track of new releases.

The days of long software release cycles, when the software industry was dominated by a few major players seem like ancient history now. New software, in almost every category, is now introduced at dazzling rates and by numerous authors, big and small. Downloadable or as web applications, new versions can now be released daily.

Beta Marker doesn’t only help software early adopters screen the abundance of new software more efficiently. It practically handpicks cutting edge software according to the users' taste and interests. By monitoring new releases of their favorite software, Beta Marker completely automates the time consuming task of software scouting and tracking.

This is done by offering a platform where members can form networks of friends who share their activities and interests. Unlike traditional download sites which are based heavily on sponsored listings, Beta Marker takes the Web 2.0 concept of "user driven content" to the level of Pure Democracy. The People, software enthusiasts around the world, promote software they like through the innovative process of "marking" it. Software that rocks, will be marked and promoted to the home page where it will be shared with all Beta Marker members. Software that sucks will get voted against and buried. This process is also applied with user comments. It’s a true Majority Rule.

Beta Marker is the latest internet venture of Site On Spot, a privately held internet entrepreneurship company in Israel.

For more information:

Visit http://www.betamarker.com, http://www.betamarker.cn.

Media kit available upon request.


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Maya Elhalal
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