VisiStat Creates Alliance with Specific Media

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Product integration pact combines web analytics with online ad retargeting. Single interfacce gives businesses a potent and affordable way to enhance and track their online marketing.

Small to medium-sized businesses looking for a decisive ebusiness advantage can now dramatically increase their web traffic and overall site performance through a single product interface.

This new capability comes from a technology-integration and customer affiliate program announced today by VisiStat, the price-performance leader in web analytics, and Specific Media, an innovator in online advertising optimization.

The alliance allows VisiStat customers to access Specific Media’s powerful Retargeting ad server from within the VisiStat user dashboard and gain the option to deliver ads to their former site visitors when they are identified throughout the Specific Media network.

“Retargeting is a perfect complement to the VisiStat analytics suite,” says Tina Bean, marketing director for VisiStat. “Their ability to extend the reach of your online banner ads is impressive. It’s a capability that we know our customers want, and now we’re making it a whole lot easier for them to engage it directly through their VisiStat account.”

As part of the new affiliate agreement, Specific Media will also offer its customers single-click access to VisiStat while accessing the Retargeting service at

“Like VisiStat, we have a very strong presence among SMBs,” says Steven Carter, vice president of product development for Specific Media. “Our Retargeting service allows you to serve your ad banners to users even after they leave your site. These users are very valuable because they have already expressed an interest in your product or service. Retargeting lets you find them and bring them back to your site to close the deal.”

For more information about online ad retargeting, visit

About VisiStat

VisiStat is the price-performance leader in real-time web analytics. Providing dynamic and highly visual reports on page views, unique visits, link referrals, e-marketing results and much more, VisiStat turns web site traffic data into actionable business intelligence. A privately-held company, VisiStat, Inc., is based in San Jose, Calif., and was founded in 2005. Learn more at, or call 408-725-9377.

About Specific Media Inc.

Specific Media is an innovative technology and online media company that enables advertisers to pinpoint target audiences through advanced demographic, behavioral, contextual, geographic and retargeting technologies across a network of branded, top tier sites. Web sites in the Specific Media network reach nearly 80 million U.S. monthly unique users and include more than 450 premier brands such as: ABC, NBC, CBS, FOX, ESPN, Major League Baseball,, The Weather Channel, USA Today and VIACOM. For additional information, visit

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