Albuquerque Ad Agency "3" Re-Creates its Website as an Advertising and Marketing Blog

Award-winning advertising and design firm adopts blog format to share helpful advertising, branding and design insights at www.whois3.com.

Albuquerque, NM (PRWEB) September 13, 2006 -- 3, a full-service, award-winning Albuquerque advertising agency and design firm, has re-launched its website to be a helpful marketing and advertising tool for marketers and clients. The site, found at www.whois3.com, primarily serves as a blog for various advertising topics.

"Blogs are nothing new, especially for private individuals and their sites. But what we wanted to do was make sure our site was not a typical professional service site that is static or rarely updated," says Chris Moore, strategic director and partner for the agency. "The blog format allows us to build a body of information designed to help anyone interested in advertising, branding and design."

The agency has already posted topics on guerrilla marketing, the merging of design and advertising, and SWOT analysis. In addition to the blog, the site also features a “Thing of the Week” link, which takes users to interesting Internet destinations, and the “Toybox,” which allows visitors to get a feel for the personality of the company via updates on the firm’s expansion, personal art projects of staff members and other offbeat subject matter.

"Rather than just create another advertising agency site focused on itself, we thought we would write about things we’ve learned and ask users to share their experiences as well," adds Sam Maclay, creative director and partner at the agency. "A professional service website just can’t be a fixed object anymore with zero personality. A company website is a chance to have an ongoing dialog with the people in your business, including clients, potential clients and even potential employees.”

In 3 Advertising’s one-year history, it already has a story to tell, as the firm has earned recognition from some of the top international and national advertising award shows and publications, including the One Show, Print Magazine, Graphis Design Annual, Coupe Magazine Design Annual and the regional Addys.

“Having started our business in Albuquerque after working in the field for more than a decade, we look forward to sharing on our website what we’ve learned over the years,” says 3 Design Director and Partner, Tim McGrath. “We want to give the user a chance to see how we approach marketing challenges.”

About 3:
3 is a full-service advertising and design firm based in Albuquerque, New Mexico. The firm’s partners have years of award-winning experience in branding, marketing and advertising/design for retail, healthcare, financial services, tourism, destination marketing, gaming, packaged goods, real estate, automotive, technology, agri-business, e-commerce, public service and social cause categories. 3 was founded by Chris Moore, Sam Maclay and Tim McGrath. The firm opened on September 1, 2005. as 3 Advertising. Web site: www.whois3.com.

###