Minerva Networks Expands IPTV Application Development Suite

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Minerva Networks today announced significant extensions to its open, standards based application development suite to complement its IPTV services management software platform. Included are a number of new APIs and tools to fully customize and enable next generation IPTV applications, such as personalized recommendations, advertising, and e-commerce. Interactive applications can be built using standard web tools and then seamlessly integrated via an XML interface with Minerva’s iTVmanager software.

Minerva Networks today announced significant extensions to its open, standards based application development suite to complement its IPTV services management software platform. Included are a number of new APIs and tools to fully customize and enable next generation IPTV applications, such as personalized recommendations, advertising, and e-commerce. Interactive applications can be built using standard web tools and then seamlessly integrated via an XML interface with Minerva’s iTVmanager software.

Minerva’s development tools give content providers the ability to interact with the viewer in realtime. Unlike traditional interactive TV architectures that require expensive pre-encoding of the video, the Minerva solution can use any VOD or Live TV content, including user submitted videos. While the program or movie is being viewed, the Minerva software on the set-top box connects with the interactive application server. Using standard XML, the application server specifies and controls the position of text, graphics and navigation buttons on the TV. Even video playback and trick play functions can be directly controlled (or disabled) by the application. The highly flexible system can be used to enable telescopic advertising, distant learning, polling/voting, fantasy sports, basic games, shopping applications and can also tie into cross platform applications on the PC or mobile phones.

itaas, the premier provider of advanced TV application services, has ported their cross platform MPTV client application to the Minerva Networks’ IPTV framework. The MPTV application allows viewers watching video channels to purchase any associated content such as video clips, ringtones, and wallpaper and download them to their mobile devices

“Using Minerva’s APIs and development tools, we were able to port our application very quickly without dealing with the complexity of writing and integrating set-top box specific code. With a single port, our application can run on any set-top box supported by iTVManager. Minerva’s IPTV software platform will help us build the next generation of applications that fundamentally change the way advertisers, media companies and service providers engage and interact with the viewer,” said Jaspal Bhasin, COO of itaas.

“The rapid proliferation and popularity of web video portals proves that media companies and advertisers want to have a direct relationship with the consumer,” says Matt Cuson, Vice President of Marketing at Minerva Networks. “Until today, there was no effective way to combine the video quality and viewing experience of a managed TV service with the one-on-one marketing power and flexibility of the Internet. Today, itaas and Minerva are able to demonstrate a compelling application that exploits the real power of IPTV.”

You can see the itaas application running on the Minerva Networks’ IPTV services platform at IBC in Amsterdam September 8-12, 2006 in booth 3129, and the IEC Broadband World Forum in Vancouver BC, Canada September 12-13, 2006 in booth 4002.

About Minerva Networks, Inc.

Minerva Networks, Inc., is the leading provider of open-platform, carrier-class solutions for the delivery of television services over broadband IP networks. More than 85 broadband network operators worldwide use Minerva's products and services to deliver next-generation entertainment and communications applications. Minerva Networks is headquartered in Santa Clara, CA, and on the Internet at http://www.minervanetworks.com.

About itaas, Inc.

itaas provides an innovative and compelling suite of video on demand (VOD) products, and is the only provider of end-to-end iTV services in the digital video industry, serving broadband operators, wireless providers, set-top manufacturers, application and content developers, and OS providers.

From design and development to integration and support, combined with a robust lab facility and a VOD product suite, itaas is uniquely positioned in the broadband industry to help broadband operators deploy advanced iTV solutions on accelerated schedules. The company has more than 90 clients and its products are deployed in over 50 cable systems nationwide. Leading broadband companies depend on itaas for creative solutions to complex digital TV challenges. Visit itaas on the Web at http://www.itaas.com or call 770-368-4024.

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Michael Volpatt
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