Whiteflash.com Debuts Red Carpet Jewelry Collection at Platinum Guild International Emmy Styling Suite
Whiteflash is a leading distributor of high end jewelry. Whiteflash's diamond jewelry is recognized as "best in class" worldwide.
HOUSTON (PRWEB) September 12, 2006 -- From August 24th to August 26th, 2006, Whiteflash.com, a premier online diamond e-tailer, made its own “star-studded” debut at this year’s “Red Carpet Platinum Jewelry Preview Suite” for the 58th Annual Emmy Awards on August 27th, 2006. Sponsored by Platinum Guild International (PGI), the suite attracted top celebrities, such as Debra Messing, Jane Kaczmarek, Judy Reyes (Scrubs) and Angela Kinsey (The Office), as well as stylists and agents who viewed jewelry from Whiteflash and other platinum jewelry brands for red carpet appearances.
“Awards season and red carpet events are one of the most important vehicles to gain international media coverage for a jewelry brand,” said Debi Wexler, CEO of Whiteflash.com. “This year, we were delighted to partner with Platinum Guild International to show our red carpet jewelry collection for the Emmy Awards.”
This represented the first time that Whiteflash participated in an Emmy styling suite. In order to make an impact on the discerning Hollywood set, Whiteflash and Platinum Guild International selected four one-of-a-kind pieces to display at the suite, as follows:
- A stunning 15.27 carat spessartite garnet and “A Cut Above” diamond platinum melee pendant on a platinum chain, worth $28,000.00
- A brilliant pair of Whiteflash logo earrings featuring two 5.74 carat princess cut “A Cut Above” diamonds in platinum settings, worth $325,758.00
- A radiant 6.03 carat pink sapphire and “A Cut Above” diamond platinum cocktail ring, worth $35,000.00
- A breathtaking 7.52 carat “A Cut Above” diamond half bezel platinum pendant on platinum chain, worth $278,000.00
The lucky wearer of two Whiteflash pieces on the red carpet was TV Guide reporter Madison Michele, famous for her witty banter on and off the red carpet. Madison wore the Whiteflash logo earrings as well as the half diamond bezel carat pendant, totaling over 13 carats and $600,000 worth of jewelry.
About Whiteflash.com
Whiteflash.com is the first company in the U.S. to offer an exclusive brand of Hearts & Arrows diamond and bring the sheer beauty of “super ideal cut” to the Internet. Brian Gavin, a 5th generation diamond cutter, and Debi Wexler, a computer entrepreneur, together founded Whiteflash.com in 1999 bringing an expansive selection of loose diamonds to the Internet, including an exclusive brand of Hearts & Arrows diamonds. ‘A Cut Above’ (ACA™) is unmatched in its brilliance, fire and sparkle and remains the only Hearts & Arrows diamond sold online with advertised standards and a “true patterning” guarantee. Whiteflash.com also offers original, handcrafted platinum and gold settings, diamond engagement rings and wedding bands, custom designs and specialty jewelry. For more information, log on to www.whiteflash.com or call 877.612.6770.
For additional information, pricing, product images or samples for upcoming features/photo shoots, contact Mark Tanno, Tracy Paul & Company, 212-741-5459 x17.
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