Improvement Direct, Inc Launches

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Improvement Direct, Inc. announces the launch of, to sell tankless hot water heaters online to professional and consumer alike.

Improvement Direct announces today the launch of its new web site, called Targeted to sell gas and electric tankless water heaters, complements the Company's network of ecommerce solutions for home improvement.

There are eleven million water heaters bought in the United States each year and nine million are replacements. "We see this as a tremendous opportunity for tankless solutions," said Jordan Wilcox, project manager for has centered itself around five real advantages to an on-demand water heater versus the conventional tank. First, you have an endless supply of hot water. Second, you save energy by not continuously heating the hot water tank. Third, you can receive a tax credit for $300. Fourth, the tankless solutions are smaller, more space efficient units that can be located all around the home. Finally, the tankless water heater is estimated to be replaced every 25 years according to manufacturers with the average life of conventional heaters at 7 to 8 years. was launched with a broad selection of brands, a water-capacity calculator and includes a wealth of product information and visual help. Created with an aim for assisting selection, installation and providing needed accessories, Improvement Direct is very excited about the introduction of

About Improvement Direct

Improvement Direct, Inc was started in 2000 as Faucet In 2003 the company expanded into the areas of door hardware, venting, and lighting. Today the company has grown to a network of over 15 web sites specializing in home improvement and home décor products. In 2006 Improvement Direct was featured in the Internet Retailers Top 500 websites (#191) and was highlighted as one of the top thirty fastest growing sites overall. For more information on Improvement Direct please visit the corporate website:

Contact: Marissa Colwell, Public Relations, Improvement Direct, Inc., (800) 375-3403 x430

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Marissa Colwell
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