ATP Expands Mobile Distribution Channels with Brightpoint -- Providing Brightpoint's Sales Channels and Reseller Network with a High Performance Flash Media Card Lineup
ATP Electronics Inc., a leading manufacturer of digital flash media products, today announced a partnership with Brightpoint Inc., the nation's leading wireless handset distributor. The partnership is intended to capture the large growth in demand for higher performance flash storage media due to the increase in multimedia featured mobile handsets with removable flash memory card slots. ATP flash media products will further complete Brightpoint’s current catalog of high-quality, name-brand mobile handset accessories.
Sunnyvale, CA (PRWEB) September 12, 2006 -- ATP Electronics Inc., a leading manufacturer of digital flash media products, today announced a partnership with Brightpoint Inc., the nation's leading wireless handset distributor. The partnership is intended to capture the large growth in demand for higher performance flash storage media due to the increase in multimedia featured mobile handsets with removable flash memory card slots. ATP flash media products will further complete Brightpoint’s current catalog of high-quality, name-brand mobile handset accessories.
“The partnership between Brightpoint and ATP is a natural and important fit. Brightpoint has always differentiated its accessory lineup by selling OEM and higher quality products. That matches well with ATP’s focus on the highest build quality and highest performing flash cards.,” said Michael Plaksin, ATP VP of Flash Media Sales. “Also, with ATP being a true manufacturer and a close partner of Samsung Semiconductor, ATP will have both the supply chain and production capacity to accommodate Brightpoint’s high volumes, especially during shortage situations such as the holiday season.”
By the end of this year, it is anticipated that at least one third of all new mobile handsets will have a slot for removable memory slots, with a large portion of these handsets to be released in the US market. The majority of these new handsets will have enhanced higher megapixel photo, music, and video functionality, all of which require larger amounts of storage. To take advantage of this application’s growing market, ATP will be working with Brightpoint very closely to ensure full availability and support to all of Brightpoint’s sales channels and Brightpoint’s entire reseller network.
Produced using ATP’s advanced SIP (System-In-Package) manufacturing technology, ATP’s product line is best known for its water and extreme temperature resistant, dustproof, shockproof and ESD (electrostatic discharge) proof durability features.
ATP high performance product lineup includes the 150X ProMax SD, CF and miniSD, microSD, USB ToughDrive and Petito, and USB combo products. For more details on ATP flash products, please visit www.atpinc.com.
About Brightpoint
Brightpoint, Inc (NASDAQ:CELL) is a global leader in the distribution of wireless devices and in providing customized logistic services to the wireless industry. In 2005, Brightpoint handled 42 million wireless devices globally. Brightpoint's innovative services include distribution, channel development, fulfillment, product customization, eBusiness solutions, and other outsourced services that integrate seamlessly with its customers. Brightpoint's effective and efficient platform allows its customers to benefit from quickly deployed, flexible, and cost effective solutions. Additional information about Brightpoint can be found on its website at www.brightpoint.com, or by calling its toll-free Information and Investor Relations line at 877-IIR-CELL (877-447-2355).
About ATP
Founded in 1991, ATP (Advanced Technology & Packaging) Electronics, Inc. is a recognized leading manufacturer of high capacity flash digital media solutions as well as top quality memory module products. With strictly regulated ISO 9001 certified facilities and advanced technologies in memory packaging, flash card designs, testing and qualification, ATP differentiates itself from the competition, offering highly durable flash card solutions which in addition to high performance, offer protection from water/moisture, dust, static discharge, and extreme temperatures. High Speed, Weather Proof and Dependable Storage. For more information on ATP memory products, visit http://www.atpinc.com.
ATP and the ATP logo are trademarks of ATP Electronics Inc. Brightpoint and the Brightpoint logo are trademarks of Brightpoint, Inc. All other brand or product names are trademarks or registered trademarks of their respective holders.
Press Contact:
Daphne Jang
TEL: 408-732-5859
Fax: 408-732-5055
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