Cook Ross Publishes Cross-Cultural Communication Tool for Organizations in Need of Effective Communication

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In response to the growing demand for effective communication in today’s global and multicultural work environment, Cook Ross has created its Cultural Communication Guide™ both to enhance cross-cultural communication and to ensure successful business communication.

Everyone needs this resource both for the professional workplace use and equally important for personal development and understanding. Often we don’t know what we don’t know

Cook Ross has released its Cultural Communication Guide™, designed to help organizations and individuals learn the nuances of communicating in a multi-cultural business environment.

The Cultural Communication Guide features a variety of regions and cultures, and provides guidelines on how to communicate across cultures effectively. Specific cultural norms for each are laid out in 20 different categories, including relationships, decision-making, personal space issues, as well as communication patterns and work styles.

“In our work with organizations, the primary challenges revolve around communication,” explains Howard Ross, President of Cook Ross, Inc. “It is not always what is said, but how it is said, where, and when. It is quite simple theoretically, but when we are working with people from different backgrounds than ours it is easy to miss small things that can have tremendous impact. The Cultural Communication Guide helps us get an idea of some of these nuances and be empowered by them, rather than caught off-guard by not having a working understanding of them.”

A sampling of the valuable information contained in the guide can be read by visiting and clicking on “products”. The Cultural Communication Guide is available for $10.95 each and can be ordered in large quantities for volume discounts. The booklet is designed to boost a company’s organizational effectiveness as employees increase their cultural competency and learn how to successfully communicate with diverse co-workers and clients.

“Everyone needs this resource both for the professional workplace use and equally important for personal development and understanding. Often we don’t know what we don’t know,” notes Edie Frasier, President, Diversity Best Practices.

“This guide provides clear, succinct and straightforward information,” adds Sandy Butler Weil, Senior Vice President, Diversity Best Practices. “Students and scholars need this practical tool to navigate the waters of diversity and inclusion. Diversity Best Practices enthusiastically recommends the Cultural Communication Guide.”

Although the Guide provides important intercultural communication information, it is just a small representation of the breadth of innovative services and products that Cook Ross offers. Current trainings include such topics as Intro to Cross Cultural Communication, Developing Cultural Competency in the 21st Century Workplace, Diversity in Healthcare, Cross Cultural Communication and Hospitality, Creating Cultural Competency in Law Enforcement, and many more. This list expands as curricula continue to develop in other industries and sectors. And through its team of experienced consultants, Cook Ross can design diversity training material tailored to specific business needs.

For further information on Cook Ross Inc., including a comprehensive list of both products and services, please visit

About Cook Ross

Cook Ross is one of the country's leading organizational change and diversity consultancies. Based in Silver Spring, Maryland for nearly 20 years, the company has provided cultural competency solutions through its training, consulting, products and services.

Cook Ross has proven that cultural competency can be learned and developed, and can lead to unprecedented growth, as well as vastly improved productivity, morale, internal communication, leadership, and customer satisfaction.

Cook Ross has developed a broad series of tools that empower its clients with cultural competence awareness and skills, including online tools such as CultureVision which was specifically designed for healthcare practitioners and provides on-the-spot access to culturally competent patient care, and The Diversity Toolkit which helps managers, leaders, and front line workers in all types of organizations understand and deal with diversity issues as they arise in the work place.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


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