SurfKitchen and ooober Partner to Deliver Rich On-Device Storefronts for User-Generated Content

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SurfKitchen and ooober are partnering to deliver branded, content rich, on-device storefronts capabilities for consumers and indie artists.

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SurfKitchen (, the market leader in on-device portal applications and, ooober (, the premier marketplace of user-generated content are partnering to deliver branded, content rich, on-device storefronts capabilities for consumers and indie artists. The combined solution will allow ooober’s client base to sell wallpapers, ringtones, video and other mobile entertainment content directly to consumers. The fully integrated, end-to-end managed storefronts combine the ease of access and rich consumer experience of SurfKitchen’s platform and personalization features of ooobers marketplace.

SurfKitchen’s unique on-device portal applications provide an enhanced user experience to easily find, preview, purchase and download mobile entertainment. Simple, intuitive, branded menus allow direct access to mobile entertainment content. Their optimized client and server platform delivers Over-the-Air updates to ensure fresh content is always resident on the device, delivering a superior consumer experience over traditional browser based solutions.

With millions of user-created digital content images, audio and video available on the Internet, ooober provides an online platform and marketplace for its members – independent artists, students, sports teams, clubs, individuals and businesses – to create and launch mobile content storefronts to sell their digital content and monetize their interest groups. The SurfKitchen solution will power the ooober user-generated mobile marketplace platform with on-device services for mobile stores, alerts, interactive tools and other commerce applications enabling ooober community members to engage over 200 million mobile users in North America leading to over 2 billion users world wide in the near future.

“As building brand differentiation and brand affinity become increasingly critical for success in the mobile content business, companies are realizing the advantages that SurfKitchen’s on device portals offer increased adoption and repeat usage by delivering a customizable and intuitive user experience,” said Michel Quazza, SurfKitchen CEO “ Combining our market leading offering with ooober’s innovative retailing technology will, for the first time, provide content and media companies with a unique end to end solution that ensures their brands are available through all mobile marketing channels, especially in the hand of the consumer.”

“With ooober on-device storefronts powered by SurfKitchen, our value proposition gets pretty simple for everyone to understand. At ooober, we have smashed together the successful Internet-based models of e-Bay auctions, Yahoo stores and MySpace user-generated publishing by empowering anybody anywhere to profit from over 200 million mobile users in North America reliably published on consumer devices utilizing SurfKitchen’s technology – all at a push of a button,” said Fareed Khan, President of ooober, Inc. “If you own any digital content, we can set you up in less then 30 minutes and you will be in the mobile content business – our members think that’s über cool.”

About SurfKitchen

SurfKitchen is uniquely focused on delivering a mobile end-user experience superior to alternative browser based solutions. SurfKitchen’s simple logical menus ensure easy discovery, consumption and repeat usage of mobile data services. Simplifying the end user experience improves subscriber satisfaction, encourages adoption and promotes operator brand identity. SurfKitchen’s platform enables digital content to be sent over-the-air and stored on a wide range of handsets from feature phones to smartphones ensuring the end-user always has fresh content. SurfKitchen provides operators with the right applications and support to increase data usage, customer loyalty and ultimately reduce churn.

SurfKitchen’s solutions have been deployed by major operators throughout the world including Orange, Telstra, O2, Telenor, Etisalat and MTC-Vodafone Kuwait. This list of high profile customers combined with SurfKitchen’s unique expertise has resulted in SurfKitchen becoming the market leader in On-Device Portal Applications delivering a dynamic user experience. For more information, visit:

About ooober

ooober, Inc., a revolutionary self-serve user-generated mobile content company, is a leading provider of mobile marketplace services. ooober empowers anyone anywhere to mobilize and monetize digital media content with a simple to use, self-serve online platform available reach over 2 billion mobile users world wide. For more information and to activate your own mobile storefront today, go to

ooober’s solutions have been deployed by many indie artists, content producers, and businesses.

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Fareed Khan
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