New InstaLead Marketing System from eNeighborhoods Helps Agents Share Expertise and Build Client Relationships

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New Real Estate Marketing system automates and streamlines the creation of personalized, high-impact communications to help agents reach neighborhood buyers and sellers with special offers.

eNeighborhoods, Inc., the leading provider of everyday marketing solutions for real estate professionals, today introduced the new eNeighborhoods InstaLead Marketing System. The InstaLead Marketing System combines the power of lead generation with the industry’s most popular agent marketing tools, including Neighborhood Reports, Maps / Aerials, Buyer Tour, Agent Websites, CMA, Flyers and more.

For a limited time, new subscribers can try the InstaLead Marketing System, including the entire line of eNeighborhoods products at no cost. The free trial includes up to 58 free InstaLeads. During the promotion, current eNeighborhoods subscribers can also upgrade to the complete InstaLead Marketing System at no extra charge, including the free leads.

“The InstaLead Marketing System is a quick, easy, and cost-effective way for agents to fill their lead pipelines,” said eNeighborhoods Founder and CEO Stu Siegel. “InstaLeads are generated by the InstaLead Marketing System from the company’s extensive residential database of homeowners and renters. Each week, subscribers automatically receive new InstaLeads in their eNeighborhoods Contact Manager.”

“To make the agent’s phone ring, eNeighborhoods sends each InstaLead a personalized, high-impact postcard with the agent’s photo, logo and contact information,” Siegel continued. “Each postcard positions the agent as a Neighborhood Expert and includes a special offer such as a free Neighborhood Report for any neighborhood in the USA. This is a way to automate the early stages of lead management so agents can focus on conversion and follow-up.”

Real estate professionals can target specific neighborhoods with InstaLeads by choosing a Target Address that defines their “farming” area. Selected recipients in the area receive high-impact postcards with a personalized message positioning agents as Neighborhood Experts. Each mailing encourages the recipient to contact the agent for free reports or other special offers.

“Combining direct response and brand-building enables real estate professionals to reach buyers and sellers who are ready for transactions, and future prospects,” Director of Product Development Bryan Ehrenfreund said. “Our technology provides extremely relevant information for each mailing address. For example, a recipient could get a postcard with the five most recent home sales closest to her address, or the graduation rates and average SAT scores for her local high school. Personalization is quick and easy with eNeighborhoods.”

“The InstaLead Marketing System draws on our extensive data management and mining experience to create an entirely new way to generate non-Internet leads,” Siegel said. “Our goal is to provide not only leads, but a complete system to manage the entire lead process from generation to close. We use a unique, automated process to fill the lead pipeline and agents then use our proven tools and practices to turn those leads into profitable client relationships.”

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About eNeighborhoods, Inc.

Since 1997, eNeighborhoods™, the nation’s premier compiler of home and neighborhood information, has been providing real estate professionals with a comprehensive set to attract and retain home buyers and sellers with the most up-to-date, localized information about property, neighborhoods, and schools. In 2002, eNeighborhoods achieved the REALTOR Benefits® status with endorsement from The National Association of REALTORS® (NAR). The company also has strategic alliances with major real estate franchisers: Realogy, Century 21, Coldwell Banker, ERA, GMAC, Prudential, Keller Williams, EXIT Realty, Realty Executives, Help-U-Sell and RE/MAX, as well as many of the major independent brokerages. eNeighborhoods is the proud founding sponsor of NAR’s Good Neighbor Award which educates, encourages and rewards outstanding community service by real estate professionals throughout the country. Stu Siegel, the company's CEO, has been selected as the Ernst & Young Entrepreneur of the Year and the Eastern Technology CEO of the Year.

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Charles Warnock
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