Terrestrial Radio Hosts First Run Comedy via Podcast

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Handheld Comedy will serialize comedy shows for internet and Terrestrial Radio consumption. Loyal Ears, a radio software vendor, will distribute HHCn to commercial radio stations.

Loyal Ears, Inc. announces the formation of The Handheld Comedy Network (http://www.HandHeldComedy.com)

HHCN produces serialized comedy shows designed for internet consumption. Dane Cook and Lisa Lampinelli head up appearances from a host of Hollywood and New York A-listers.

HHCN will bring it's comedy model to terrestrial radio where market exclusive radio clusters will be branded seamlessly on HHC's website enabling the local listener to download weekly serials to their desktop and eventually their MP3 player of choice. The shows will have two 15 second avails for local advertiser revenue.

HandHeld Comedy CEO Mike Siewruk remarked, "From my perch, the FCC sent edgy comedians to satellite radio a long time ago. Research clearly shows that comedy is driving subscriptions and listenership at XM and Sirius. Terrestrial radio can now compete head-to-head with Satellite in the comedy space while giving their listeners free, first run serial comedy from a station web site."

Loyal Ears President, Jimmy Risk, commented, "We have carved a tremendous niche in keeping listeners connected to their local radio station. HHCN is another level of loyalty through entertainment".

For more information contact Jimmy Risk at jimmy@LoyalEars.com.

About Loyal Ears:

Loyal Ears(http://www.LoyalEars.com) is a media rewards company that stood at the vanguard of the loyalty movement for American, British and Hispanic radio properties. Using proprietary technology, Loyal Ears is a respected developer of dynamic loyalty software for terrestrial radio. They’re foray into podcast content on demand represents a major breakthrough for radio stations who are battling attrition from an audience who want their entertainment and information customized and portable.

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Jimmy Risk
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