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Culture Cards™ is Mumbai's New Educational Game with a Purpose: 'Keeping Culture'

Culture Cards™ is “keeping culture” in Mumbai. An educational, interactive game for Mumbaikars and NRIs alike, the purpose is to keep the varied cultures in the city from being lost in the midst of the economic rush of globalization and urbanization. It's a challenge for Indians to keep culture on their minds, and for the international community to appreciate it.

Mumbai, India (PRWEB) September 20, 2006 -- CULTURE CARDS™ is Mumbai’s new educational game with a purpose: “keeping culture.” In an effort to bring people who are separated by stereotypes and prejudice together -- to help families appreciate and “keep” their cultural identity in the midst of the urban press -- to keep Western influences in proper perspective -- to help families and friends enjoy each other as they talk about and celebrate their family traditions and cultural identities — to treasure something beyond the pursuit of money. For all this, the concept of Culture Cards™ became a project of the International Center for Ethnographic Studies in collaboration with The Cultural Education Trust.

Research was conducted by twelve Mumbai college students, based on the need to answer basic questions that relate to cultural issues, such as “What do you value most in your culture?” and “What do you like most about being from a … culture?” People playing the game learn to appreciate the cultures of others. They appreciate and value their OWN culture. They learn about where cultures cross, how to deal with each other when they “rub” because of cultural differences. AND, they have fun doing it.

A game for Mumbaikars and NRIs alike, it is also a game for the international community as they stretch to learn about who Indians are and how to relate to them in the global market, and as neighbors and friends.

Created and developed by the International Center for Ethnographic Studies, Culture Cards™ is their most recent undertaking. Prior book releases are: "INSIDE MUMBAI: Conversations with Ten Women" by researcher Lisa Elaine Sipes, "Who is Sai Baba?" by Tricia Wilson, and last year’s project which challenges India to educate ALL of it’s children, "Children of the Balwadi: Changing the Face of Education" by Asha Saraswat.

Culture Cards™ promises education, inspiration, and perhaps better appreciation for all of India’s diverse cultures: “keeping culture”. Available at: toy stores and book sellers in Mumbai and online at: www.theculturaleducationtrust.com, and www.icespublications.com.

Distribution in Mumbai to the trade by Shree Book Centre.

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CONTACT INFORMATION
Melinda Erickson
International Center for Ethnographic Studies
91-22-6679-1095
Email us Here
ATTACHED FILES

Culture Cards unpacked...100 cards
As you play with friends, 100 cards challenge what you value in Mumbai's divesity of cultures...and in your own culture. Culture Cards ask questions about people, places, geography, the arts and history in Mumbai. It's worth it.

Culture Cards ready for October 1 release
Culture Cards, a colorful and always challenging game to encourage understanding between cultures...in India, Mumbai or internationally. Who are these Indians, anyway?

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